{"id":21217,"date":"2022-10-19T10:01:48","date_gmt":"2022-10-19T08:01:48","guid":{"rendered":"https:\/\/www.sloneek.com\/blog\/3-inovativni-benefity-ktere-nadchnou-milenialy-i-generaci-z\/"},"modified":"2026-08-13T10:58:35","modified_gmt":"2026-08-13T08:58:35","slug":"3-inovativni-benefity-ktere-nadchnou-milenialy-i-generaci-z","status":"publish","type":"blog","link":"https:\/\/www.sloneek.com\/cs\/blog\/3-inovativni-benefity-ktere-nadchnou-milenialy-i-generaci-z\/","title":{"rendered":"3 inovativn\u00ed benefity, kter\u00e9 nadchnou Mileni\u00e1ly i generaci Z"},"content":{"rendered":"\n

Mileni\u00e1lov\u00e9 se sna\u017e\u00ed o zm\u011bnu, kterou cht\u011bj\u00ed ve sv\u011bt\u011b vid\u011bt. Za\u010d\u00ednaj\u00ed se v\u00edce politicky anga\u017eovat, v\u011bdom\u011b se sna\u017e\u00ed zajistit, aby sv\u00e9 pen\u00edze utr\u00e1celi ve spole\u010dnostech, kter\u00e9 odr\u00e1\u017eej\u00ed jejich hodnoty, a prosazuj\u00ed zm\u011bny ve spole\u010densk\u00fdch ot\u00e1zk\u00e1ch.<\/p>\n\n\n\n

Cht\u011bj\u00ed b\u00fdt spravedliv\u011b odm\u011b\u0148ov\u00e1ni, ale z\u00e1rove\u0148 cht\u011bj\u00ed d\u011blat pr\u00e1ci, kter\u00e1 m\u00e1 smysl - pr\u00e1ci, kter\u00e1 m\u00e1 pozitivn\u00ed dopad na spole\u010dnost a m\u011bn\u00ed sv\u011bt k lep\u0161\u00edmu. Organizace, kter\u00e9 kladou d\u016fraz na finan\u010dn\u00ed zisk jako na jedin\u00fd c\u00edl, tak mohou \u010delit probl\u00e9m\u016fm.<\/p>\n\n\n\n

Poj\u010fme se tedy pod\u00edvat na 3 vybran\u00e9 benefity hloub\u011bji. Green benefits, Workations a Anal\u00fdzu DNA.<\/p>\n\n\n\n

\u201cGreen\u201d benefits<\/h2>\n\n\n\n

Podle nejnov\u011bj\u0161\u00edho glob\u00e1ln\u00edho pr\u016fzkumu spole\u010dnosti Deloitte<\/a> mezi mileni\u00e1ly a generac\u00ed Z nech\u00e1v\u00e1 44 % mileni\u00e1l\u016f a 49 % generace Z sv\u00e9 osobn\u00ed hodnoty ur\u010dovat, jak\u00fd typ pr\u00e1ce budou vykon\u00e1vat a pro jakou organizaci budou pracovat.<\/p>\n\n\n\n

Zpr\u00e1va The Purpose Pulse<\/a> 2020 nav\u00edc zjistila, \u017ee 71 % mileni\u00e1l\u016f a p\u0159\u00edslu\u0161n\u00edk\u016f generace Z pova\u017euje klimatick\u00e9 zm\u011bny za nejv\u011bt\u0161\u00ed v\u00fdzvu, kter\u00e9 jejich generace \u010del\u00ed.<\/p>\n\n\n\n

Zam\u011bstnanci cht\u011bj\u00ed pracovat p\u0159edev\u0161\u00edm pro spole\u010dnosti, kter\u00e9 pozitivn\u011b ovliv\u0148uj\u00ed \u017eivotn\u00ed prost\u0159ed\u00ed.<\/span> To zam\u011bstnavatel\u016fm \u0159\u00edk\u00e1 v\u0161e, co pot\u0159ebuj\u00ed v\u011bd\u011bt o tom, jak\u00fdm sm\u011brem se m\u00e1 ub\u00edrat nab\u00eddka jejich zam\u011bstnaneck\u00fdch v\u00fdhod. Spole\u010dnosti, kter\u00e9 cht\u011bj\u00ed p\u0159il\u00e1kat a udr\u017eet si ty nejlep\u0161\u00ed talenty, budou muset podniknout kroky v oblasti zm\u011bny klimatu a smyslupln\u00fd bal\u00ed\u010dek udr\u017eiteln\u00fdch benefit\u016f je skv\u011bl\u00fdm za\u010d\u00e1tkem.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Zdroj: prca.org.uk<\/p>\n\n\n\n

Odm\u011bny za udr\u017eiteln\u00e9 cestov\u00e1n\u00ed<\/span><\/h3>\n\n\n\n

V\u00fdzkum uk\u00e1zal, \u017ee 50 % lid\u00ed je ochotno sn\u00ed\u017eit emise z l\u00e9t\u00e1n\u00ed, ale jen 3 % to skute\u010dn\u011b d\u011blaj\u00ed. Vzd\u00e1t se let\u016f a zvolit si pomalej\u0161\u00ed udr\u017eiteln\u00e9 cestov\u00e1n\u00ed je pro lidi s n\u00e1ro\u010dn\u00fdm zam\u011bstn\u00e1n\u00edm, kte\u0159\u00ed maj\u00ed m\u00e1lo voln\u00e9ho \u010dasu na dovolenou, velk\u00fd o\u0159\u00ed\u0161ek.<\/p>\n\n\n\n

Jednou z my\u0161lenek je, \u017ee by spole\u010dnosti m\u011bly zam\u011bstnanc\u016fm poskytnout volno nav\u00edc, pokud do sv\u00fdch dovolenkov\u00fdch destinac\u00ed nel\u00e9taj\u00ed letadlem a najdou si jin\u00e9, udr\u017eiteln\u011bj\u0161\u00ed zp\u016fsoby cestov\u00e1n\u00ed. Zam\u011bstnanci, kte\u0159\u00ed se rozhodnou pro udr\u017eiteln\u011bj\u0161\u00ed zp\u016fsob cestov\u00e1n\u00ed, nap\u0159\u00edklad m\u00edsto dvouhodinov\u00e9 cesty letadlem zvol\u00ed desetihodinovou cestu vlakem, dostanou p\u016fl dne nebo cel\u00fd den volna nav\u00edc.<\/span><\/p>\n\n\n\n

Podpora alternativ \u0161etrn\u00fdch k \u017eivotn\u00edmu prost\u0159ed\u00ed, dotace pro dodavatele zelen\u00e9 energie <\/span><\/h3>\n\n\n\n

Vzhledem k tomu, \u017ee hybridn\u00ed pracovn\u00ed modely z\u016fst\u00e1vaj\u00ed aktivn\u00ed, hledaj\u00ed spole\u010dnosti zp\u016fsoby, jak roz\u0161\u00ed\u0159it ekologick\u00e9 iniciativy nab\u00edzen\u00e9 v pr\u00e1ci, aby se zam\u011bstnanci mohli chovat ekologi\u010dt\u011bji i doma. Jedn\u00edm ze zp\u016fsob\u016f, jak mohou spole\u010dnosti podporovat energetickou \u00fa\u010dinnost, jsou programy udr\u017eitelnosti.<\/span> V\u010detn\u011b slev na: sol\u00e1rn\u00ed panely, tarify za ekologickou energii, slevy na energeticky \u00fa\u010dinn\u00e9 spot\u0159ebi\u010de, dotace na udr\u017eiteln\u00e9 nakl\u00e1d\u00e1n\u00ed s odpady (nap\u0159. kompostov\u00e1n\u00ed).<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Source: Photo by S. Tsuchiya<\/a> on Unsplash<\/a><\/p>\n\n\n\n

Ekologi\u010dt\u011bj\u0161\u00ed doj\u00ed\u017ed\u011bn\u00ed do kancel\u00e1\u0159\u00ed<\/span><\/h3>\n\n\n\n

Pr\u00e1ce na d\u00e1lku je bezpochyby \u00fa\u010dinn\u00fdm zp\u016fsobem, jak sn\u00ed\u017eit uhl\u00edkovou stopu. N\u00e1vrat do kancel\u00e1\u0159e je v\u0161ak pro n\u011bkter\u00e9 nevyhnuteln\u00fd. P\u0159\u00edsp\u011bvky na doj\u00ed\u017ed\u011bn\u00ed do pr\u00e1ce na kole<\/span> a ch\u016fzi jsou dobr\u00fdm zp\u016fsobem, jak sn\u00ed\u017eit emise a z\u00e1rove\u0148 povzbudit zam\u011bstnance k pohybu. Tak jednoduch\u00e9.<\/p>\n\n\n\n

Udr\u017eiteln\u00e9 benefity<\/a> jsou pro v\u011bt\u0161inu firem n\u011b\u010d\u00edm zcela nov\u00fdm. Pro v\u011bt\u0161\u00ed flexibilitu a vyhodnocen\u00ed, kter\u00e9 benefity jsou nejvhodn\u011bj\u0161\u00ed, nab\u00edzej\u00ed n\u011bkte\u0159\u00ed zam\u011bstnavatel\u00e9 bal\u00ed\u010dky p\u0159\u00edsp\u011bvk\u016f, kter\u00e9 mohou zam\u011bstnanci vyu\u017e\u00edt na iniciativu udr\u017eitelnosti dle vlastn\u00edho v\u00fdb\u011bru. V dne\u0161n\u00ed dob\u011b se pokrokov\u011b sm\u00fd\u0161lej\u00edc\u00ed spole\u010dnosti sna\u017e\u00ed o trval\u00fd pozitivn\u00ed dopad a benefity, kter\u00e9 p\u0159esahuj\u00ed r\u00e1mec pracovi\u0161t\u011b, v tom mohou hr\u00e1t ned\u00edlnou roli.<\/p>\n\n\n\n

\u201cWorkations\u201d<\/h2>\n\n\n\n

Term\u00edn \"workation\"<\/span> v podstat\u011b znamen\u00e1 pr\u00e1ci na dovolen\u00e9 nebo spojen\u00ed pr\u00e1ce s voln\u00fdm \u010dasem. Zat\u00edmco dopoledne a odpoledne vykon\u00e1v\u00e1te svou b\u011b\u017enou pr\u00e1ci, ve\u010der vyu\u017eijete k tomu, abyste se pokochali okol\u00edm, vyrazili na pl\u00e1\u017e a odpo\u010dinuli si. V podstat\u011b jde o to, \u017ee se na pracovn\u00ed dovolenou vyd\u00e1te na nov\u00e9 m\u00edsto a z\u00e1rove\u0148 si s sebou vezmete svou pr\u00e1ci.<\/p>\n\n\n\n

V tomto smyslu nen\u00ed workation dovolenou jako takovou, ale sp\u00ed\u0161e odpo\u010dinkem od b\u011b\u017en\u00e9ho \u017eivota, ani\u017e byste si museli br\u00e1t placen\u00e9 volno<\/a>. Workation<\/span> m\u016f\u017ee trvat od n\u011bkolika dn\u016f a\u017e po n\u011bkolik m\u011bs\u00edc\u016f a m\u016f\u017ee b\u00fdt bu\u010f iniciov\u00e1na a napl\u00e1nov\u00e1na samotn\u00fdm zam\u011bstnancem (jako s\u00f3lo workation), nebo organizov\u00e1na spole\u010dnost\u00ed (skupinov\u00fd workation). Pokud je workation organizov\u00e1na spole\u010dnost\u00ed, m\u00e1 \u010dasto podobu setk\u00e1n\u00ed jinak rozpt\u00fdlen\u00fdch t\u00fdm\u016f.<\/span><\/p>\n\n\n\n

Pracovat v chatce na pl\u00e1\u017ei pod karibsk\u00fdm sluncem obklopen\u00e9 palmami nebo v odlehl\u00e9m horsk\u00e9m \u00fato\u010di\u0161ti s \u00fachvatn\u00fdm v\u00fdhledem na okoln\u00ed vrcholy je snem ka\u017ed\u00e9ho zam\u011bstnance. D\u00edky pr\u00e1ci na d\u00e1lku se p\u0159edstavy o pr\u00e1ci odkudkoli na sv\u011bt\u011b zm\u011bnily ve skute\u010dnost.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Source: Photo by Peggy Anke<\/a> on Unsplash<\/a><\/p>\n\n\n\n

Workationy umo\u017e\u0148uj\u00ed zam\u011bstnanc\u016fm na d\u00e1lku spojit pr\u00e1ci s voln\u00fdm \u010dasem a p\u0159itom z\u016fstat v pr\u00e1zdninov\u00e9 destinaci podle vlastn\u00edho v\u00fdb\u011bru. V mnoha podnic\u00edch, kter\u00e9 pracuj\u00ed na d\u00e1lku, jsou ji\u017e dlouho b\u011b\u017enou prax\u00ed ka\u017edoro\u010dn\u00ed skupinov\u00e9 workationy, kter\u00e9 maj\u00ed za c\u00edl stmelit glob\u00e1ln\u011b rozpt\u00fdlen\u00fd t\u00fdm<\/span> a d\u00e1t mu mo\u017enost sbl\u00ed\u017eit se se sv\u00fdmi spolupracovn\u00edky.<\/p>\n\n\n\n

Tak\u00e9 pro firmy, kter\u00e9 se vzd\u00e1lenou prac\u00ed za\u010d\u00ednaj\u00ed, mohou b\u00fdt workationy skv\u011blou p\u0159\u00edle\u017eitost\u00ed, jak zabr\u00e1nit monot\u00f3nnosti na pracovi\u0161ti<\/span> a podpo\u0159it stmelov\u00e1n\u00ed t\u00fdmu. Mohou se v\u0161ak t\u011b\u017eko vyrovn\u00e1vat s my\u0161lenkou vysl\u00e1n\u00ed sv\u00fdch t\u00fdm\u016f do zahrani\u010d\u00ed.<\/p>\n\n\n\n

Preventivn\u00ed p\u00e9\u010de o zdrav\u00ed - anal\u00fdza DNA<\/span> <\/span><\/h2>\n\n\n\n

Pokud m\u00e1te v t\u00fdmu lidi se z\u00e1jmem o sv\u00e9 zdrav\u00ed - dejte jim n\u00e1stroj, jak l\u00e9pe poznat sv\u00e9 t\u011blo pomoc\u00ed laboratorn\u00edch metod. Anal\u00fdza DNA v kombinaci s daty o \u017eivotn\u00edm stylu<\/span> jim pom\u016f\u017ee objevit svou sportovn\u00ed discipl\u00ednu, optim\u00e1ln\u00ed stravu, n\u00e1chylnosti k nemocem nebo l\u00e9ky, na kter\u00e9 by si m\u011bli d\u00e1t pozor.<\/p>\n\n\n\n

Z\u00edsk\u00e1te tak zdrav\u011bj\u0161\u00ed a veselej\u0161\u00ed zam\u011bstnance, kte\u0159\u00ed za\u010dnou pe\u010dovat o sv\u00e9 zdrav\u00ed na z\u00e1klad\u011b personalizovan\u00fdch v\u011bdeck\u00fdch doporu\u010den\u00ed a to v mobiln\u00ed aplikaci. Va\u0161i zam\u011bstnanci mohou p\u0159edch\u00e1zet zdravotn\u00edm komplikac\u00edm s p\u0159edstihem, a t\u00edm zv\u00fd\u0161i\u0165 svoj\u00ed pracovn\u00ed efektivitu a fyzickou i du\u0161evn\u00ed kondici.<\/p>\n\n\n\n

Pokud nev\u00edte, co vybrat k V\u00e1noc\u016fm nebo jak roz\u0161\u00ed\u0159it portfolio mo\u017enost\u00ed pro sv\u00e9 zam\u011bstnance, jednoduch\u00fd test DNA od spole\u010dnosti Macromo<\/a> se m\u016f\u017ee st\u00e1t za\u010d\u00e1tkem jejich preventivn\u00ed p\u00e9\u010de o zdrav\u00ed.<\/p>\n\n\n\n

Co zjist\u00edte z testu DNA?<\/span><\/h3>\n\n\n\n
    \n
  • Rizika onemocn\u011bn\u00ed<\/strong> - Pomoc\u00ed anal\u00fdzy DNA odhal\u00edte n\u00e1chylnost k cukrovce, vysok\u00e9mu tlaku a dal\u0161\u00edm 53 nemocem.<\/li>\n\n\n\n
  • Tolerance l\u00e9\u010div<\/strong> - Zjist\u00edte, zdali jsou l\u00e9ky, kter\u00e9 u\u017e\u00edv\u00e1te, vhodn\u00e9 pro va\u0161e t\u011blo. Dnes nebo kdykoli v budoucnosti.<\/li>\n\n\n\n
  • Vhodn\u00fd sport<\/strong> - Va\u0161e t\u011blo m\u00e1 ur\u010dit\u00e9 sportovn\u00ed p\u0159edpoklady. \u0158eknou v\u00e1m jak\u00e9.<\/li>\n\n\n\n
  • Ide\u00e1ln\u00ed j\u00eddeln\u00ed\u010dek<\/strong> - Odhal\u00ed, kter\u00e9 potraviny va\u0161e t\u011blo zpracuje l\u00e9pe a kter\u00fdm byste se m\u011bli vyvarovat.<\/li>\n<\/ul>\n\n\n\n
    \"\"\/<\/figure>\n\n\n\n

    Zdroj: macromo.org<\/p>\n\n\n\n

    Je to bezpe\u010dn\u00e9?<\/span><\/h3>\n\n\n\n

    Naprosto. D\u016fle\u017eitost \u0159\u00e1dn\u00e9ho a bezpe\u010dn\u00e9ho uschov\u00e1n\u00ed t\u011bchto dat a pot\u0159ebu zachovat jejich anonymitu je pro Macromo na prvn\u00edm m\u00edst\u011b. Osobn\u00ed \u00fadaje, jako nap\u0159\u00edklad jm\u00e9no \u010di adresa, nejsou nikdy propojeny s va\u0161\u00edm \u00fa\u010dtem v mobiln\u00ed aplikaci. Nikdo, v\u010detn\u011b zam\u011bstnanc\u016f Macromo, si tedy nedok\u00e1\u017ee spojit va\u0161i identitu a informace o va\u0161em zdrav\u00ed. Ve\u0161ker\u00e1 zdravotn\u00ed data pou\u017e\u00edvaj\u00ed pouze ve prosp\u011bch va\u0161eho zdrav\u00ed. Data bezpe\u010dn\u011b p\u0159en\u00e1\u0161\u00ed z laborato\u0159e do zabezpe\u010den\u00e9ho datov\u00e9ho \u00falo\u017ei\u0161t\u011b.<\/p>\n\n\n\n

    \"\"\/<\/figure>\n\n\n\n

    Zdroj: macromo.org<\/p>\n\n\n\n

    Domluvte si s Macromem nez\u00e1vaznou konzultaci ohledn\u011b mo\u017enost\u00ed pro va\u0161i firmu. Sta\u010d\u00ed napsat e-mail na info@macromo.org<\/span>. Ud\u011blat spr\u00e1vn\u00e9 rozhodnut\u00ed ve v\u00fdb\u011bru inovativn\u00edch benefit\u016f pro va\u0161i firmu m\u016f\u017ee b\u00fdt n\u00e1ro\u010dn\u00e9, proto v\u00e1m r\u00e1di v\u011bnuj\u00ed \u010das a zodpov\u00ed ve\u0161ker\u00e9 ot\u00e1zky.<\/p>\n\n\n\n

    T\u00edmto \u010dl\u00e1nkem o inovativn\u00edch benefitech p\u0159\u00edb\u011bh v \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b nekon\u010d\u00ed. Z\u00e1le\u017e\u00ed na nekone\u010dn\u00e9 kreativit\u011b firem, jak\u00fd p\u0159\u00edstup zvol\u00ed, aby se staly lep\u0161\u00ed a atraktivn\u011bj\u0161\u00ed spole\u010dnost\u00ed pro v\u0161echny budouc\u00ed uchaze\u010de. V\u011b\u0159\u00edme, \u017ee vzd\u011bl\u00e1v\u00e1n\u00ed nebo ovoce a ob\u010derstven\u00ed na pracovi\u0161ti dnes nemus\u00ed b\u00fdt pova\u017eov\u00e1no za v\u00fdjime\u010dn\u00fd benefit, ale za samoz\u0159ejmost.<\/p>\n\n\n\n

    Bu\u010fte kreativn\u00ed! Va\u0161i zam\u011bstnanci to ocen\u00ed! <\/span><\/p>\n\n\n\n\n","protected":false},"featured_media":21218,"template":"","meta":{"_acf_changed":false,"_acf":"","inline_featured_image":false,"footnotes":""},"class_list":["post-21217","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_categories-tipy-a-triky"],"acf":[],"yoast_head":"\n3 inovativn\u00ed benefity, kter\u00e9 nadchnou Mileni\u00e1ly i generaci Z - Sloneek<\/title>\n<meta name=\"description\" content=\"Mileni\u00e1lov\u00e9 se sna\u017e\u00ed o zm\u011bnu, kterou cht\u011bj\u00ed ve sv\u011bt\u011b vid\u011bt. 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