{"id":36063,"date":"2024-09-11T16:47:36","date_gmt":"2024-09-11T14:47:36","guid":{"rendered":"https:\/\/www.sloneek.com\/?post_type=blog&p=36063"},"modified":"2026-08-12T10:09:48","modified_gmt":"2026-08-12T08:09:48","slug":"sloneek-meni-tvar","status":"publish","type":"blog","link":"https:\/\/www.sloneek.com\/cs\/blog\/sloneek-meni-tvar\/","title":{"rendered":"Sloneek m\u011bn\u00ed tv\u00e1\u0159. Zm\u011bna identity symbolizuje propojen\u00ed a s\u00edlu kolektivu."},"content":{"rendered":"\n

Vyrostli jsme.<\/span><\/span><\/span> U\u017e nejsme mal<\/span><\/span><\/span>\u00fd<\/span><\/span><\/span> \u010desko<\/span><\/span><\/span>-<\/span><\/span><\/span>slovensk\u00fd<\/span><\/span><\/span> t\u00fdm kamar\u00e1d\u016f, ale<\/span><\/span><\/span> dob\u0159e funguj\u00edc\u00ed startup<\/span><\/span><\/span>, kter\u00fd <\/span><\/span><\/span>si dok\u00e1zal z\u00edskat jm\u00e9no v<\/span><\/span><\/span><\/span> zahrani\u010d\u00ed<\/span><\/span><\/span><\/span> i d\u016fv\u011bru investor\u016f.<\/span><\/span><\/span><\/span> A tak p\u0159i\u0161lo nevyhnuteln\u00e9. Rozlou\u010dit se <\/span><\/span><\/span>s<\/span><\/span><\/span><\/span> na\u0161\u00edm<\/span><\/span><\/span><\/span> slonem v<\/span><\/span><\/span><\/span> logu.<\/span><\/span><\/span><\/span>
<\/span><\/p>\n\n\n\n

\n

\u201e<\/span><\/span><\/span>Logo bylo \u0161it\u00e9 trochu<\/span><\/span><\/span> horkou jehlou<\/span><\/span><\/span><\/span> bez v\u011bt\u0161\u00edho konceptu<\/span><\/span><\/span><\/span> p\u0159i vzniku Sloneeka, kter\u00fd se vyvinul <\/span><\/span><\/span>z<\/span><\/span><\/span><\/span> p\u016fvodn\u00edho syst\u00e9mu iDovolenka.<\/span><\/span><\/span> Nepo\u010d\u00edtalo se<\/span><\/span><\/span> tenkr\u00e1t<\/span><\/span><\/span> s expanz\u00ed ani t\u00edm, \u017ee propojen\u00ed slona a <\/span><\/span><\/span>n\u00e1zvu je pou\u017eiteln\u00e9 vlastn\u011b jen na lok\u00e1ln\u00edch<\/span><\/span><\/span> trz\u00edch,\u201c<\/span><\/span><\/span><\/span> komentuje Radim<\/span><\/span><\/span> \u0160vajner<\/span><\/span><\/span>, marketing <\/span><\/span><\/span>mana\u017eer Sloneeka.<\/span><\/span><\/span><\/p>\n<\/blockquote>\n\n\n\n

<\/span>V<\/span><\/span><\/span><\/span> pr\u016fb\u011bhu let<\/span><\/span><\/span> si \u0159ada lid\u00ed Sloneeka zamilovala a slon<\/span><\/span><\/span>a vn\u00edmala jako<\/span><\/span><\/span> ikonu, kter\u00e1 poukazuje na <\/span><\/span><\/span>p\u0159\u00e1telstv\u00ed, lidskost, ale t\u0159eba i rozv\u00e1\u017enost a moudrost.<\/span><\/span><\/span> Na<\/span><\/span><\/span><\/span> \u0159adu jin\u00fdch<\/span><\/span><\/span> ale p\u016fsobil<\/span><\/span><\/span><\/span> brand <\/span><\/span><\/span>nedosp\u011bl<\/span><\/span><\/span>e<\/span><\/span><\/span>,<\/span><\/span><\/span><\/span> a\u017e d\u011btinsk<\/span><\/span><\/span>y<\/span><\/span><\/span>.<\/span><\/span><\/span> A a\u010dkoliv si nemysl\u00edme, \u017ee by to byla pravda, nyn\u00ed c\u00edt\u00edme, \u017ee je \u010das na <\/span><\/span><\/span>posun.<\/span><\/span><\/span><\/span>
<\/span><\/p>\n\n\n\n

Jsme technologick\u00fd, modern\u00ed<\/span><\/span><\/span> startup, trendset<\/span><\/span><\/span>t<\/span><\/span><\/span>e\u0159i v<\/span><\/span><\/span><\/span> oblasti HR a na\u0161e zna\u010dka a logo<\/span><\/span><\/span> by na\u0161e <\/span><\/span><\/span>vlastnosti a<\/span><\/span><\/span> roky vybudovan\u00e9 know<\/span><\/span><\/span>-<\/span><\/span><\/span>how m\u011bl<\/span><\/span><\/span>y<\/span><\/span><\/span><\/span> reflektovat.<\/span><\/span><\/span><\/span>
<\/span><\/p>\n\n\n\n

\n

\u201e<\/span><\/span><\/span>Pot\u0159ebovali jsme<\/span><\/span><\/span> lidi p\u0159esv\u011bd\u010dit<\/span><\/span><\/span>, \u017ee rozum\u00edme<\/span><\/span><\/span><\/span> tomu<\/span><\/span><\/span>, co d\u011bl\u00e1me, \u017ee jsme technologick\u00fd zdatn\u00ed a <\/span><\/span><\/span>\u017ee je brand i aplikace jednoduch\u00e1. To v\u0161echno<\/span><\/span><\/span><\/span> by<\/span><\/span><\/span><\/span> m\u011blo<\/span><\/span><\/span><\/span> nov\u00e9 logo<\/span><\/span><\/span><\/span> p\u0159edstavovat<\/span><\/span><\/span>,\u201c<\/span><\/span><\/span><\/span> vysv\u011btluje <\/span><\/span><\/span>Radim \u0160vajner.<\/span><\/span><\/span><\/span>
<\/span><\/p>\n<\/blockquote>\n\n\n\n

Nov\u00e1<\/span><\/span><\/span><\/span> tv\u00e1\u0159<\/span><\/span><\/span>, stejn\u00e9 hodnoty<\/span><\/span><\/span><\/h2>\n\n\n\n

Oslovili jsme proto studio<\/span><\/span><\/span> Studio Garcy pod veden\u00edm Toma Garcyho, kter\u00fd dostal za \u00fakol n\u00e1\u0161 <\/span><\/span><\/span>p\u0159erod a hodnoty vyj\u00e1d\u0159it v nov\u00e9m logu i barv\u00e1ch. <\/span><\/span><\/span>A tady m\u016f\u017eete vid\u011bt v\u00fdsledek.<\/span><\/span><\/span><\/span>
<\/span><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Fialov\u00e1 se prom\u011bnila na odst\u00edn modrofialov\u00e9, kterou u\u017e jsme posledn\u00ed roky v n\u011bkter\u00fdch prvc\u00edch <\/span><\/span><\/span>vyu\u017e\u00edvali a kter\u00e1 v\u00edce evoku<\/span><\/span><\/span>je technologick\u00e9 zam\u011b\u0159en\u00ed Sloneeka. <\/span><\/span><\/span>Logo pak symbolizuje propojen\u00ed a vztahy, <\/span><\/span><\/span>s\u00edlu kolektivu a kl\u00ed\u010dov\u00e1 1:1 setk\u00e1n\u00ed. P\u0159edstavuje mosty <\/span><\/span><\/span>mezi HR a t\u00fdmy i plynulou komunikaci, kter\u00e1 je nezbytn\u00e1 nejen v<\/span><\/span><\/span><\/span> HR, ale i<\/span><\/span><\/span> ve<\/span><\/span><\/span> vztaz\u00edch, a\u0165 u\u017e jde o <\/span><\/span><\/span>ty firemn\u00ed nebo osobn\u00ed. P\u0159ipom\u00edn\u00e1 tak\u00e9, \u017ee lidskost je v centru v\u0161eho, co d\u011bl\u00e1me.<\/span><\/span><\/span><\/span>
<\/span><\/p>\n\n\n\n

A proto\u017ee \u017e\u00e1dn\u00fd p\u0159erod nen\u00ed ze dne na den<\/span><\/span><\/span>,<\/span><\/span><\/span><\/span> i n\u00e1\u0161<\/span><\/span><\/span><\/span> rebra<\/span><\/span><\/span>n<\/span><\/span><\/span>ding bude postupn\u00fd.<\/span><\/span><\/span> B\u011bhem <\/span><\/span><\/span>n\u00e1sle<\/span><\/span><\/span>duj\u00edc\u00edch<\/span><\/span><\/span> t\u00fddn\u016f tak projde prom\u011bnou<\/span><\/span><\/span> n\u00e1\u0161 web,<\/span><\/span><\/span> marketingov\u00e9 materi\u00e1ly, firemn\u00ed merch i <\/span><\/span><\/span>samotn\u00e1 aplikace.<\/span><\/span><\/span><\/span>
<\/span><\/p>\n\n\n\n

A\u010dkoliv<\/span><\/span><\/span> se<\/span><\/span><\/span> na\u0161e tv\u00e1\u0159 prom\u011bnila, n\u00e1\u0161 c\u00edl z\u016fst\u00e1v\u00e1 stejn\u00fd. D\u00e1l chceme<\/span><\/span><\/span> d\u011blat v\u0161e pro to, abychom <\/span><\/span><\/span>usnadnili HRist\u016fm ka\u017edodenn\u00ed pr\u00e1ci, zbavili je nesmysln\u00e9ho pap\u00edrov\u00e1n\u00ed a<\/span><\/span><\/span> vr\u00e1ti<\/span><\/span><\/span>li<\/span><\/span><\/span><\/span> jim \u010das pro pr\u00e1ci <\/span><\/span><\/span>s<\/span><\/span><\/span><\/span> lidmi.<\/span><\/span><\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_acf":"","inline_featured_image":false,"footnotes":""},"class_list":["post-36063","blog","type-blog","status-publish","hentry","blog_categories-sloneek-people"],"acf":[],"yoast_head":"\nSloneek m\u011bn\u00ed identitu, symbolizuje propojen\u00ed a s\u00edlu kolektivu<\/title>\n<meta name=\"description\" content=\"M\u011bn\u00edme se, ale hodnoty a c\u00edl z\u016fst\u00e1v\u00e1 stejn\u00fd. \u2606 D\u00e1l chceme usnad\u0148ovat HRist\u016fm ka\u017edodenn\u00ed pr\u00e1ci a vr\u00e1tit \u010das pro pr\u00e1ci s lidmi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sloneek.com\/cs\/blog\/sloneek-meni-tvar\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sloneek m\u011bn\u00ed tv\u00e1\u0159. 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