{"id":39167,"date":"2025-01-25T11:10:11","date_gmt":"2025-01-25T10:10:11","guid":{"rendered":"https:\/\/www.sloneek.com\/?post_type=blog&#038;p=39167"},"modified":"2026-08-13T11:02:03","modified_gmt":"2026-08-13T09:02:03","slug":"employer-branding","status":"publish","type":"blog","link":"https:\/\/www.sloneek.com\/cs\/blog\/employer-branding\/","title":{"rendered":"Employer branding: Fenom\u00e9n modern\u00ed doby"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Pojem employer branding pat\u0159\u00ed mezi nejatraktivn\u011bj\u0161\u00ed t\u00e9mata sou\u010dasnosti. Konkurence je vysok\u00e1 \u2013 je pot\u0159eba d\u00e1t o sob\u011b v\u011bd\u011bt a p\u0159il\u00e1kat talenty do prost\u0159ed\u00ed, kter\u00e9 pro n\u011b nen\u00ed jen prac\u00ed, ale tak\u00e9 hodnotou.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pov\u011bdom\u00ed o zna\u010dce nevytvo\u0159\u00edme pouze atraktivn\u00edmi videi na kari\u00e9rn\u00edch str\u00e1nk\u00e1ch nebo meetup akcemi na r\u016fzn\u00e1 t\u00e9mata. Skute\u010dn\u00e9 pov\u011bdom\u00ed budujeme kulturou a intern\u00ed atmosf\u00e9rou, kde se zam\u011bstnanec c\u00edt\u00ed dob\u0159e. Pr\u00e1v\u011b on pak sv\u00fdm p\u0159\u00e1tel\u016fm \u0159ekne, jak se mu da\u0159\u00ed, ve kter\u00e9 firm\u011b pracuje a pro\u010d tam pracuje. Zam\u011bstnanec se st\u00e1v\u00e1 va\u0161\u00edm brand ambasadorem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Employer branding je \u00fazce propojen s firemn\u00ed kulturou, <a href=\"https:\/\/www.sloneek.com\/cs\/engagement\/\" rel=\"noreferrer\">anga\u017eovanost\u00ed<\/a>, c\u00edli, viz\u00ed a mis\u00ed spole\u010dnosti. Tyto oblasti by se nem\u011bly odd\u011blovat. Nejprve je pot\u0159eba \u201euklidit uvnit\u0159\u201c, a teprve pot\u00e9 \u201eprod\u00e1vat\u201c navenek. Tak dok\u00e1\u017eeme autenticky p\u0159it\u00e1hnout ty, kte\u0159\u00ed s touto kulturou souzn\u00ed.<\/p>\n\n\n\n<h2 id=\"co-to-je-employer-branding\" class=\"wp-block-heading\"><b><strong>Co to je employer branding<\/strong><\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V dne\u0161n\u00ed konkuren\u010dn\u00ed dob\u011b je employer branding jednou z kl\u00ed\u010dov\u00fdch strategi\u00ed, jak budovat zam\u011bstnavatelskou zna\u010dku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sloneek.com\/cs\/slovnik-pojmu\/employer-branding\/\"><b><strong>Employer branding<\/strong><\/b><\/a> se zam\u011b\u0159uje na vn\u00edm\u00e1n\u00ed va\u0161\u00ed spole\u010dnosti jako atraktivn\u00edho zam\u011bstnavatele. Zahrnuje aktivity, kter\u00e9 buduj\u00ed pozitivn\u00ed obraz spole\u010dnosti v\u016f\u010di sou\u010dasn\u00fdm i potenci\u00e1ln\u00edm zam\u011bstnanc\u016fm. Na rozd\u00edl od personal brandingu, kter\u00fd se zam\u011b\u0159uje na jednotlivce a jejich profesion\u00e1ln\u00ed image, employer branding stav\u00ed do pop\u0159ed\u00ed celou firmu. V n\u011bkter\u00fdch strategi\u00edch v\u0161ak mohou tyto dva koncepty spolupracovat a podporovat se navz\u00e1jem.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b><strong>Employee branding<\/strong><\/b> zahrnuje podporu zam\u011bstnanc\u016f v tom, aby autenticky prezentovali zna\u010dku spole\u010dnosti. Zam\u011b\u0159uje se na jejich osobn\u00ed p\u0159\u00edb\u011bhy a jejich propojen\u00ed s firemn\u00edmi hodnotami.<\/li>\n\n\n\n<li><b><strong>Employer branding<\/strong><\/b> je \u0161ir\u0161\u00ed koncept, kter\u00fd zahrnuje ve\u0161ker\u00e9 aktivity a strategie na podporu vn\u00edm\u00e1n\u00ed spole\u010dnosti jako takov\u00e9. A to intern\u011b, i extern\u011b.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"benefity-investice-do-employer-brandingu\" class=\"wp-block-heading\"><b><strong>Benefity investice do employer brandingu<\/strong><\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Investice do employer brandingu se vyplat\u00ed dlouhodob\u011b. Firmy s dob\u0159e nastavenou strategi\u00ed mohou zaznamenat:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lep\u0161\u00ed p\u0159il\u00e1k\u00e1n\u00ed talent\u016f:<\/strong> Kvalitn\u00ed prezentace va\u0161\u00ed zna\u010dky zvy\u0161uje \u0161anci, \u017ee oslov\u00edte ty spr\u00e1vn\u00e9 kandid\u00e1ty.<\/li>\n\n\n\n<li><strong>Ni\u017e\u0161\u00ed fluktuace:<\/strong> Spokojen\u00ed zam\u011bstnanci se st\u00e1vaj\u00ed ambasadory zna\u010dky a m\u00e9n\u011b \u010dasto odch\u00e1zej\u00ed.<\/li>\n\n\n\n<li><strong>Zv\u00fd\u0161en\u00ed produktivity a anga\u017eovanosti:<\/strong> Jasn\u00e9 hodnoty a siln\u00e1 kultura zlep\u0161uj\u00ed pracovn\u00ed prost\u0159ed\u00ed.<\/li>\n\n\n\n<li><strong>M\u011b\u0159iteln\u00e9 v\u00fdsledky:<\/strong> Pomoc\u00ed <a href=\"https:\/\/www.sloneek.com\/cs\/performance-management\/\">KPI<\/a> pro employer branding lze sledovat n\u00e1vratnost investic (ROI employer branding) nap\u0159\u00edklad ve form\u011b ni\u017e\u0161\u00edch n\u00e1klad\u016f na n\u00e1bor.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/www.sloneek.com\/wp-content\/uploads\/2025\/01\/employer-branding-ve-firme-1024x575.webp\" alt=\"Employer branding na pracovi\u0161ti. \" class=\"wp-image-39173\" srcset=\"https:\/\/www.sloneek.com\/wp-content\/uploads\/2025\/01\/employer-branding-ve-firme-1024x575.webp 1024w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2025\/01\/employer-branding-ve-firme-300x168.webp 300w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2025\/01\/employer-branding-ve-firme-768x431.webp 768w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2025\/01\/employer-branding-ve-firme-80x45.webp 80w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2025\/01\/employer-branding-ve-firme-66x37.webp 66w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2025\/01\/employer-branding-ve-firme-576x323.webp 576w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2025\/01\/employer-branding-ve-firme-1040x584.webp 1040w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2025\/01\/employer-branding-ve-firme-200x112.webp 200w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2025\/01\/employer-branding-ve-firme-20x11.webp 20w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2025\/01\/employer-branding-ve-firme-30x17.webp 30w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2025\/01\/employer-branding-ve-firme-45x25.webp 45w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2025\/01\/employer-branding-ve-firme-65x36.webp 65w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2025\/01\/employer-branding-ve-firme-68x38.webp 68w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2025\/01\/employer-branding-ve-firme-240x135.webp 240w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2025\/01\/employer-branding-ve-firme-270x152.webp 270w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2025\/01\/employer-branding-ve-firme-180x101.webp 180w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2025\/01\/employer-branding-ve-firme-294x165.webp 294w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2025\/01\/employer-branding-ve-firme-63x35.webp 63w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2025\/01\/employer-branding-ve-firme-61x34.webp 61w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2025\/01\/employer-branding-ve-firme-400x225.webp 400w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2025\/01\/employer-branding-ve-firme-810x455.webp 810w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2025\/01\/employer-branding-ve-firme-690x387.webp 690w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2025\/01\/employer-branding-ve-firme-84x47.webp 84w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2025\/01\/employer-branding-ve-firme-1000x561.webp 1000w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2025\/01\/employer-branding-ve-firme-500x281.webp 500w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2025\/01\/employer-branding-ve-firme-800x449.webp 800w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2025\/01\/employer-branding-ve-firme.webp 1222w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 id=\"metriky-employer-brandingu\" class=\"wp-block-heading\"><b><strong>Metriky employer brandingu<\/strong><\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky vyu\u017eit\u00ed kl\u00ed\u010dov\u00fdch ukazatel\u016f (KPI) a metrik m\u016f\u017eete m\u011b\u0159it ROI employer brandingu, tedy n\u00e1vratnost investic:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stanovte si konkr\u00e9tn\u00ed m\u011b\u0159iteln\u00e9 c\u00edle.<\/li>\n\n\n\n<li>Spolupracujte s finan\u010dn\u00edm odd\u011blen\u00edm \u2013 namodelujte si, kolik hodl\u00e1te investovat do budov\u00e1n\u00ed employer brandingu a do \u010deho: \u010dasov\u00e9 n\u00e1klady, n\u00e1klady na lidi, reputa\u010dn\u00ed n\u00e1klady.<\/li>\n\n\n\n<li>Porovnejte stav p\u0159ed za\u010det\u00edm i po dokon\u010den\u00ed jednotliv\u00fdch aktivit. Zm\u011bnilo se n\u011bco? Co v\u00e1m to p\u0159ineslo za benefity?<\/li>\n<\/ul>\n\n\n\n<h3 id=\"muzete-merit-napriklad\" class=\"wp-block-heading\"><b><strong>M\u016f\u017eete m\u011b\u0159it nap\u0159\u00edklad:&nbsp;<\/strong><\/b><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sloneek.com\/cs\/engagement\/\" rel=\"noreferrer\">Spokojenost zam\u011bstnanc\u016f<\/a>: Pravideln\u00e9 pr\u016fzkumy a zp\u011btn\u00e1 vazba.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sloneek.com\/cs\/slovnik-pojmu\/fluktuace\/\">Fluktuace<\/a>: Sledov\u00e1n\u00ed po\u010dtu odchod\u016f a d\u016fvod\u016f.<\/li>\n\n\n\n<li>Referral rate: Po\u010det doporu\u010den\u00ed na intern\u00ed pozice.<\/li>\n\n\n\n<li>\u010cas a n\u00e1klady na n\u00e1bor: Jak rychle a efektivn\u011b dok\u00e1\u017eete obsadit pozice?<\/li>\n\n\n\n<li>Po\u010det p\u0159ihl\u00e1\u0161ek na pozice: Vyjad\u0159uje atraktivitu va\u0161\u00ed firmy jako zam\u011bstnavatele.<\/li>\n\n\n\n<li>Engagement na soci\u00e1ln\u00edch s\u00edt\u00edch a jin\u00e9.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote blockquote--tip is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Doporu\u010den\u00ed: M\u00e9n\u011b je n\u011bkdy v\u00edce. Stanovte si men\u0161\u00ed po\u010det c\u00edl\u016f, kter\u00e9 vych\u00e1z\u00ed z konkretn\u00ed strategie. Zlep\u0161ujte v\u011bci postupn\u011b.<\/p>\n<\/blockquote>\n\n\n\n<h2 id=\"employer-branding-a-hr-marketing-jake-jsou-rozdily\" class=\"wp-block-heading\"><b><strong>Employer branding a HR marketing: Jak\u00e9 jsou rozd\u00edly?<\/strong><\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">N\u011bkter\u00ed auto\u0159i a HR lidi tyto pojmy nerozd\u011bluj\u00ed. Employer branding je strategick\u00fd p\u0159\u00edstup zam\u011b\u0159en\u00fd na dlouhodob\u00e9 budov\u00e1n\u00ed pov\u011bsti spole\u010dnosti jako atraktivn\u00edho zam\u011bstnavatele. Zam\u011b\u0159uje se na to, jak firma p\u016fsob\u00ed na potenci\u00e1ln\u00ed i sou\u010dasn\u00e9 zam\u011bstnance, a na vytv\u00e1\u0159en\u00ed siln\u00e9 firemn\u00ed kultury.<\/p>\n\n\n\n<h3 id=\"hlavni-charakteristiky\" class=\"wp-block-heading\"><b><strong>Hlavn\u00ed charakteristiky:<\/strong><\/b><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Dlouhodob\u00fd c\u00edl:<\/strong> Vytvo\u0159it a udr\u017eet pozitivn\u00ed obraz spole\u010dnosti jako zam\u011bstnavatele.<\/li>\n\n\n\n<li><strong>Fokus:<\/strong> Kultura, hodnoty, pracovn\u00ed prost\u0159ed\u00ed, spokojenost zam\u011bstnanc\u016f.<\/li>\n\n\n\n<li><strong>C\u00edlov\u00e1 skupina:<\/strong> St\u00e1vaj\u00edc\u00ed i budouc\u00ed zam\u011bstnanci.<\/li>\n\n\n\n<li><strong>N\u00e1stroje:<\/strong> Intern\u00ed komunikace, zam\u011bstnaneck\u00e9 pr\u016fzkumy, firemn\u00ed hodnoty, budov\u00e1n\u00ed zna\u010dky pomoc\u00ed ambasador\u016f z \u0159ad zam\u011bstnanc\u016f.<\/li>\n\n\n\n<li><strong>V\u00fdsledek:<\/strong> Siln\u00e1 firemn\u00ed zna\u010dka, kter\u00e1 l\u00e1k\u00e1 talenty a zvy\u0161uje loajalitu zam\u011bstnanc\u016f.<\/li>\n<\/ol>\n\n\n\n<h2 id=\"hr-marketing\" class=\"wp-block-heading\"><b><strong>HR marketing<\/strong><\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">HR marketing je takti\u010dt\u011bj\u0161\u00ed a v\u00edce zam\u011b\u0159en\u00fd na konkr\u00e9tn\u00ed aktivity, kter\u00e9 podporuj\u00ed n\u00e1bor a prezentaci firmy navenek. Soust\u0159ed\u00ed se na komunikaci s kandid\u00e1ty a na propagaci firmy jako atraktivn\u00edho zam\u011bstnavatele pomoc\u00ed marketingov\u00fdch n\u00e1stroj\u016f.<\/p>\n\n\n\n<h3 id=\"hlavni-charakteristiky\" class=\"wp-block-heading\"><b><strong>Hlavn\u00ed charakteristiky:<\/strong><\/b><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Kr\u00e1tkodob\u00fd c\u00edl:<\/strong> P\u0159il\u00e1kat vhodn\u00e9 kandid\u00e1ty na konkr\u00e9tn\u00ed pozice.<\/li>\n\n\n\n<li><strong>Fokus:<\/strong> Inzerce pracovn\u00edch pozic, komunikace na soci\u00e1ln\u00edch s\u00edt\u00edch, kampan\u011b.<\/li>\n\n\n\n<li><strong>C\u00edlov\u00e1 skupina:<\/strong> P\u0159edev\u0161\u00edm extern\u00ed kandid\u00e1ti.<\/li>\n\n\n\n<li><strong>N\u00e1stroje:<\/strong> Reklamn\u00ed kampan\u011b, kari\u00e9rn\u00ed str\u00e1nky, n\u00e1borov\u00e1 videa, obsah na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/li>\n\n\n\n<li><strong>V\u00fdsledek:<\/strong> Vy\u0161\u0161\u00ed po\u010det kvalitn\u00edch p\u0159ihl\u00e1\u0161ek na nab\u00edzen\u00e9 pracovn\u00ed pozice.<\/li>\n<\/ol>\n\n\n\n<h3 id=\"hlavni-rozdil-strategie-vs-taktika\" class=\"wp-block-heading\"><b><strong>Hlavn\u00ed rozd\u00edl: Strategie vs. taktika<\/strong><\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zat\u00edmco employer branding buduje dlouhodobou pov\u011bst a zna\u010dku zam\u011bstnavatele, HR marketing se zam\u011b\u0159uje na okam\u017eit\u00e9 akce a kampan\u011b pro <a href=\"https:\/\/www.sloneek.com\/cs\/ats\/\">recruitment<\/a> talent\u016f. Ob\u011b oblasti spolu \u00fazce souvis\u00ed \u2013 dob\u0159e zpracovan\u00fd employer branding poskytuje pevn\u00fd z\u00e1klad pro efektivn\u00ed HR marketing a nejlep\u0161\u00ed kampan\u011b. Pokud firma nem\u00e1 silnou zna\u010dku zam\u011bstnavatele uvnit\u0159, ani ty nejlep\u0161\u00ed n\u00e1borov\u00e9 kampan\u011b nebudou m\u00edt dlouhodob\u00fd \u00fasp\u011bch.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.sloneek.com\/cs\/vyzkouset-zdarma\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"387\" src=\"https:\/\/www.sloneek.com\/wp-content\/uploads\/2024\/12\/banner-sloneek-blog-vyzkouset-zdarma-1024x387.webp\" alt=\"Banner Sloneek Vyzkou\u0161et zdarma\" class=\"wp-image-38311\" srcset=\"https:\/\/www.sloneek.com\/wp-content\/uploads\/2024\/12\/banner-sloneek-blog-vyzkouset-zdarma-1024x387.webp 1024w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2024\/12\/banner-sloneek-blog-vyzkouset-zdarma-300x113.webp 300w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2024\/12\/banner-sloneek-blog-vyzkouset-zdarma-768x290.webp 768w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2024\/12\/banner-sloneek-blog-vyzkouset-zdarma-119x45.webp 119w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2024\/12\/banner-sloneek-blog-vyzkouset-zdarma-98x37.webp 98w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2024\/12\/banner-sloneek-blog-vyzkouset-zdarma-576x217.webp 576w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2024\/12\/banner-sloneek-blog-vyzkouset-zdarma-1040x393.webp 1040w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2024\/12\/banner-sloneek-blog-vyzkouset-zdarma-200x76.webp 200w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2024\/12\/banner-sloneek-blog-vyzkouset-zdarma-20x8.webp 20w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2024\/12\/banner-sloneek-blog-vyzkouset-zdarma-30x11.webp 30w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2024\/12\/banner-sloneek-blog-vyzkouset-zdarma-45x17.webp 45w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2024\/12\/banner-sloneek-blog-vyzkouset-zdarma-65x25.webp 65w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2024\/12\/banner-sloneek-blog-vyzkouset-zdarma-68x26.webp 68w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2024\/12\/banner-sloneek-blog-vyzkouset-zdarma-240x91.webp 240w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2024\/12\/banner-sloneek-blog-vyzkouset-zdarma-270x102.webp 270w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2024\/12\/banner-sloneek-blog-vyzkouset-zdarma-180x68.webp 180w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2024\/12\/banner-sloneek-blog-vyzkouset-zdarma-437x165.webp 437w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2024\/12\/banner-sloneek-blog-vyzkouset-zdarma-63x24.webp 63w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2024\/12\/banner-sloneek-blog-vyzkouset-zdarma-61x23.webp 61w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2024\/12\/banner-sloneek-blog-vyzkouset-zdarma-400x151.webp 400w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2024\/12\/banner-sloneek-blog-vyzkouset-zdarma-810x306.webp 810w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2024\/12\/banner-sloneek-blog-vyzkouset-zdarma-690x260.webp 690w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2024\/12\/banner-sloneek-blog-vyzkouset-zdarma-84x32.webp 84w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2024\/12\/banner-sloneek-blog-vyzkouset-zdarma-1000x378.webp 1000w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2024\/12\/banner-sloneek-blog-vyzkouset-zdarma-500x189.webp 500w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2024\/12\/banner-sloneek-blog-vyzkouset-zdarma-800x302.webp 800w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2024\/12\/banner-sloneek-blog-vyzkouset-zdarma.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 id=\"kurzy-na-employer-branding-a-hr-marketing\" class=\"wp-block-heading\">Kurzy na employer branding a HR marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud se chcete rozv\u00edjet v t\u011bchto oblastech a zam\u011b\u0159it se nejen na to, jak d\u011blat HR kampan\u011b, ale tak\u00e9 na budov\u00e1n\u00ed strategie, zkuste \u0161kolen\u00ed, workshopy a kurzy od BrandBakers nebo Olivera Jakub\u00edka.<\/p>\n\n\n\n<h2 id=\"zaver\" class=\"wp-block-heading\"><b><strong>Z\u00e1v\u011br<\/strong><\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Employer branding je kl\u00ed\u010dovou sou\u010d\u00e1st\u00ed modern\u00ed HR a HR marketingov\u00e9 strategie. A\u0165 u\u017e jste za\u010d\u00e1te\u010dn\u00edk nebo hled\u00e1te zp\u016fsoby, jak zlep\u0161it st\u00e1vaj\u00edc\u00ed procesy, vzd\u011bl\u00e1v\u00e1n\u00ed a kurzy zam\u011b\u0159en\u00e9 na tento obor mohou b\u00fdt va\u0161\u00edm dal\u0161\u00edm krokem. <strong>Nyn\u00ed je ten spr\u00e1vn\u00fd \u010das za\u010d\u00edt investovat do budov\u00e1n\u00ed zna\u010dky,<\/strong> kter\u00e1 p\u0159il\u00e1k\u00e1 ty nejlep\u0161\u00ed talenty dlouhodob\u011b. Je d\u016fle\u017eit\u00e9 uv\u011bdomit si, \u017ee je to nikdy nekon\u010d\u00edc\u00ed proces. Strategii je pot\u0159eba budovat konzistentn\u011b a vy\u017eaduje to taky dlouhodobou investici. <strong>Nen\u00ed to jen \u016fkol HR<\/strong>. Je to z\u00e1le\u017eitost cel\u00e9 firmy, proto je n\u00e1ro\u010dn\u00e9 dob\u0159e to skoordinovat nap\u0159\u00ed\u010d t\u00fdmy a veden\u00edm spole\u010dnosti. Pokud to ale chcete d\u011blat dob\u0159e, je nutn\u00e9 zajistit synergii, spolupr\u00e1ci na v\u0161ech \u00farovn\u00edch a to, \u017ee lid\u00e9 rozum\u00ed kontextu.<\/p>\n","protected":false},"featured_media":39168,"template":"","meta":{"_acf_changed":false,"_acf":"","inline_featured_image":false,"footnotes":""},"class_list":["post-39167","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_categories-tipy-a-triky"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Co je employer branding a jeho v\u00fdznam | Sloneek<\/title>\n<meta name=\"description\" content=\"Employer branding buduje pov\u011bst firmy jako skv\u011bl\u00e9ho zam\u011bstnavatele. ???? P\u0159il\u00e1kejte talenty a sni\u017ete fluktuaci. 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