{"id":40735,"date":"2025-03-26T12:43:09","date_gmt":"2025-03-26T11:43:09","guid":{"rendered":"https:\/\/www.sloneek.com\/?post_type=blog&p=40735"},"modified":"2026-08-13T11:03:04","modified_gmt":"2026-08-13T09:03:04","slug":"motivace-zamestnancu","status":"publish","type":"blog","link":"https:\/\/www.sloneek.com\/cs\/blog\/motivace-zamestnancu\/","title":{"rendered":"Motivace zam\u011bstnanc\u016f: Discipl\u00edna, kterou stoj\u00ed za to hr\u00e1t"},"content":{"rendered":"\n

Motivace<\/a> je motor, kter\u00fd poh\u00e1n\u00ed nejen jednotlivce, ale i cel\u00e9 firmy. Kdy\u017e jsou zam\u011bstnanci motivovan\u00ed, pod\u00e1vaj\u00ed lep\u0161\u00ed v\u00fdkony, jsou loaj\u00e1ln\u011bj\u0161\u00ed a p\u0159ich\u00e1zej\u00ed s nov\u00fdmi n\u00e1pady. Probl\u00e9m je, \u017ee motivace nen\u00ed univerz\u00e1ln\u00ed, co funguje na jednoho, m\u016f\u017ee b\u00fdt pro druh\u00e9ho \u00fapln\u011b mimo. Jak tedy zjistit, co va\u0161e lidi skute\u010dn\u011b motivuje, a jak udr\u017eet jejich nasazen\u00ed dlouhodob\u011b? Poj\u010fme si to rozebrat. <\/strong><\/p>\n\n\n\n

Co je motivace a pro\u010d je d\u016fle\u017eit\u00e1?<\/strong><\/b><\/h2>\n\n\n\n

Motivace je hnac\u00ed s\u00edla, kter\u00e1 n\u00e1s nut\u00ed n\u011bco d\u011blat, a d\u011blat to dob\u0159e. V z\u00e1kladu se rozd\u011bluje na vnit\u0159n\u00ed<\/strong><\/b> a vn\u011bj\u0161\u00ed<\/strong><\/b>. Vnit\u0159n\u00ed motivace je, kdy\u017e n\u011bco d\u011bl\u00e1te, proto\u017ee v\u00e1s to bav\u00ed a d\u00e1v\u00e1 v\u00e1m to smysl. Vn\u011bj\u0161\u00ed motivace je spojen\u00e1 s odm\u011bnou, t\u0159eba pen\u011bzi, pochvalou nebo pov\u00fd\u0161en\u00edm. Vnit\u0159n\u00ed je \u201ed\u011bl\u00e1m to, proto\u017ee chci\u201c, zat\u00edmco vn\u011bj\u0161\u00ed je sp\u00ed\u0161 \u201ed\u011bl\u00e1m to, proto\u017ee za to n\u011bco dostanu\u201c. Ot\u00e1zka je, zda vn\u011bj\u0161\u00ed motivace je opravdu motivac\u00ed. Na jedn\u00e9 p\u0159edn\u00e1\u0161ce o motivaci na psychologii zazn\u011blo toto: \"Motivace je jen jedna, a to ta vnit\u0159n\u00ed, ostatn\u00ed je inspirace.\" Hodn\u011b se mi to l\u00edbilo, tak jsem se musela pod\u011blit.<\/p>\n\n\n\n

Nicm\u00e9n\u011b nezab\u0159edn\u011bme v terminologii a poj\u010fme se na to pod\u00edvat optikou pracovn\u00edho \u017eivota. Tady budeme pracovat hlavn\u011b s t\u00edm, jak zam\u011bstnance motivovat a udr\u017eet je loaj\u00e1ln\u00edho. V\u00edce se proto uplat\u0148uje pojem Engagement<\/strong><\/b><\/a>, tedy anga\u017eovanost, zapojen\u00ed do pr\u00e1ce, pocit, \u017ee to, co d\u011bl\u00e1te, m\u00e1 smysl. To je z\u00e1klad pro dlouhodobou motivaci a spokojenost. Bez engagementu bude vn\u011bj\u0161\u00ed motivace fungovat jen kr\u00e1tkodob\u011b.<\/p>\n\n\n\n

Firmy by to m\u011blo zaj\u00edmat, proto\u017ee pokud lidi ztr\u00e1cej\u00ed motivaci, nekles\u00e1 jen jejich v\u00fdkon, ale cel\u00e9 firmy. Kdy\u017e zam\u011bstnanci jedou na autopilota a v\u00fdkon stagnuje, probl\u00e9m nen\u00ed v nich, ale ve firm\u011b. A to u\u017e je va\u0161e zodpov\u011bdnost.<\/p>\n\n\n\n

Druhy motivace: Co na koho zabere?<\/strong><\/b><\/h2>\n\n\n\n

Ka\u017ed\u00fd \u010dlov\u011bk je jin\u00fd. Co jednoho nakopne, nemus\u00ed druh\u00e9ho. Kl\u00ed\u010dem je zjistit, co na koho funguje, a podle toho s t\u00edm pracovat. Spr\u00e1vn\u00fd \u0161\u00e9f to mus\u00ed m\u00edt v oku. Pokud v\u00ed, co lidi motivuje, m\u00e1 nap\u016fl vyhr\u00e1no. Kdy\u017e to nev\u00ed, bude \u0159\u00eddit t\u00fdm sp\u00ed\u0161 stylem \u201epokus\u2013omyl\u201c \u2013 a to se dlouho udr\u017eet ned\u00e1. Rozeberme si r\u016fzn\u00e9 zp\u016fsoby motivace zam\u011bstnanc\u016f.<\/p>\n\n\n\n

Finan\u010dn\u00ed motivace<\/strong><\/b><\/h3>\n\n\n\n

Finan\u010dn\u00ed ohodnocen\u00ed<\/a> je z\u00e1klad. F\u00e9rov\u00e1 mzda, bonusy, stravenky nebo p\u0159\u00edsp\u011bvky na dopravu \u2013 bez toho to nep\u016fjde. Pen\u00edze jsou fajn, ale pokud pr\u00e1ce ned\u00e1v\u00e1 smysl, dlouho to nevydr\u017e\u00ed. Stejn\u011b jako v \u017eivot\u011b \u2013 drah\u00fd d\u00e1rek je skv\u011bl\u00fd, ale pokud v\u00e1m prot\u011bj\u0161ek nikdy ne\u0159ekne, \u017ee v\u00e1s m\u00e1 r\u00e1d, asi to na v\u011bky fungovat nebude. Pen\u00edze motivuj\u00ed kr\u00e1tkodob\u011b, ale uzn\u00e1n\u00ed a smysluplnost dr\u017e\u00ed lidi ve firm\u011b d\u00e9le.<\/p>\n\n\n\n

Nefinan\u010dn\u00ed motivace<\/strong><\/b><\/h3>\n\n\n\n

Nefinan\u010dn\u00ed motivace je o pocitu, \u017ee na v\u00e1s z\u00e1le\u017e\u00ed. \u010casto se odr\u00e1\u017e\u00ed ve firemn\u00edch benefitech<\/a> a zp\u016fsobu pr\u00e1ce. Flexibiln\u00ed pracovn\u00ed doba, home office, podpora rozvoje nebo volno na dobit\u00ed baterek ukazuj\u00ed, \u017ee firma ch\u00e1pe, \u017ee zam\u011bstnanec nen\u00ed stroj.<\/p>\n\n\n\n

Pozitivn\u00ed vs. negativn\u00ed motivace<\/strong><\/b><\/h3>\n\n\n\n

Pozitivn\u00ed motivace<\/strong><\/b><\/a> <\/b>je chv\u00e1la a uzn\u00e1n\u00ed. Kdo by se necht\u011bl c\u00edtit jako v\u00fdjime\u010dn\u011b kdy\u017e ho \u0161\u00e9f pochv\u00e1l\u00ed p\u0159ed t\u00fdmem? Ka\u017ed\u00fd ne, v\u011b\u0159te mi. n\u011bkdo prost\u011b ovace nechce, ale sta\u010d\u00ed mu pod\u011bkov\u00e1n\u00ed mezi \u010dty\u0159ma o\u010dima. A o tom to je, poznat, co je pro koho hodnotn\u00e9. Naopak negativn\u00ed motivace<\/strong><\/b> jako je ve\u0159ejn\u00e1  kritika p\u0159ed kolegy nebo sankce za pozdn\u00ed term\u00edny,  mo\u017en\u00e1 zabere kr\u00e1tkodob\u011b, ale dlouhodob\u011b sp\u00ed\u0161 zni\u010d\u00ed mor\u00e1lku. Lidi budou d\u011blat jen to nejnutn\u011bj\u0161\u00ed a nic nav\u00edc, nedej b\u016fh vlastn\u00ed iniciativu, neprok\u00e1\u017e\u00ed.<\/p>\n\n\n\n

\"Motivace<\/figure><\/h3>\n\n\n\n

A co t\u0159eba n\u011bco nav\u00edc<\/strong><\/b><\/h3>\n\n\n\n

A pak je tu n\u011bco extra \u2013 t\u0159eba sabatikl<\/a>, wellness den nebo den volna nav\u00edc. Mal\u00e9 p\u0159ekvapen\u00ed, kter\u00e9 uk\u00e1\u017ee, \u017ee firma si sv\u00fdch lid\u00ed v\u00e1\u017e\u00ed, n\u011bkdy funguje l\u00edp ne\u017e tu\u010dn\u00e9 pr\u00e9mie. Proto\u017ee co si budeme pov\u00eddat \u2013 pr\u00e9mie se rozplyne na \u00fa\u010dtu, ale den volna?<\/p>\n\n\n\n

Jak zjistit, co zam\u011bstnance motivuje?<\/strong><\/b><\/h2>\n\n\n\n

Chcete v\u011bd\u011bt, co va\u0161e zam\u011bstnance opravdu motivuje? Zeptejte se jich! \u017d\u00e1dn\u00e9 h\u00e1d\u00e1n\u00ed naslepo. Pravideln\u00e9 zp\u011btn\u00e9 vazby, rozhovory nebo t\u0159eba engagement survey<\/strong><\/b> v\u00e1m uk\u00e1\u017eou, co funguje a co je mimo.<\/p>\n\n\n\n

V\u011bt\u0161ina firem d\u011bl\u00e1 engagement survey jednou ro\u010dn\u011b, n\u011bco jako vysv\u011bd\u010den\u00ed pro firmu a management. Ale up\u0159\u00edmn\u011b? Nesta\u010d\u00ed to jen odfajfknout. Kdy\u017e u\u017e to d\u011bl\u00e1te, tak s t\u00edm pracujte. Sestavte focus groups, sedn\u011bte si s v\u00fdsledky, rozpitvejte je a p\u0159ipravte ak\u010dn\u00ed pl\u00e1n. Jinak to je jen ztr\u00e1ta \u010dasu.<\/p>\n\n\n\n

Nemus\u00edte ale hned za\u010d\u00edt s velk\u00fdm projektem na engagement survey. Nejv\u00edc se stejn\u011b dozv\u00edte, kdy\u017e prost\u011b p\u016fjdete mezi lidi. Co nap\u0159\u00edklad to pov\u011bstn\u00e9 firemn\u00ed kaf\u00ed\u010dko v kuchy\u0148ce, ud\u011blejte teambuilding nebo si dejte spole\u010dnou akci v hospod\u011b. Nav\u00edc v r\u00e1mci pravideln\u00fdch 1:1 by na toto spr\u00e1vn\u00fd l\u00eddr nem\u011bl zapom\u00ednat. A jestli chcete m\u00edt v ruce konkr\u00e9tn\u00ed data, sta\u010d\u00ed jednoduch\u00fd dotazn\u00edk v Google Forms nebo mrkn\u011bte na \u0159e\u0161en\u00ed od Sloneek<\/a>. Lidi v\u00e1m to \u0159eknou, jen se jich mus\u00edte um\u011bt zeptat. A to fakt nen\u00ed tak t\u011b\u017ek\u00e9.<\/p>\n\n\n\n

Role HR a mana\u017eer\u016f: Kdo hraje prim?<\/strong><\/b><\/h2>\n\n\n\n

Pokud m\u00e1 motivace ve firm\u011b fungovat, HR a mana\u017ee\u0159i mus\u00ed t\u00e1hnout za jeden provaz. Bu\u010fte prost\u011b lid\u0161t\u00ed, naslouchejte a p\u0159em\u00fd\u0161lejte. Proto\u017ee v\u011bta\u201c \u201eTo nep\u016fjde\u2026\u201c ka\u017ed\u00e9ho akor\u00e1t\u2026demotivuje.<\/p>\n\n\n\n

Mana\u017eer je \u010dasto prvn\u00ed \u010dlov\u011bk, na kter\u00e9ho se zam\u011bstnanec obrac\u00ed, tak\u017ee jeho p\u0159\u00edstup d\u011bl\u00e1 z\u00e1sadn\u00ed rozd\u00edl. Slab\u00fd \u0161\u00e9f, kter\u00fd jen rozd\u00e1v\u00e1 \u00fakoly a nev\u00ed, co jeho lidi motivuje, je hor\u0161\u00ed ne\u017e pond\u011bln\u00ed porada v sedm r\u00e1no.<\/p>\n\n\n\n

Spr\u00e1vn\u011b osvojen\u00e1 dovednost <\/strong><\/b>leadershipu<\/strong><\/b><\/a> je z\u00e1klad. Kdy\u017e \u0161\u00e9f v\u00ed, co na koho funguje, je to p\u016fl \u00fasp\u011bchu. A pravideln\u00e9 hodnocen\u00ed zam\u011bstnanc\u016f<\/strong><\/b>? To by nem\u011blo b\u00fdt jen o tom, co je \u0161patn\u011b. A hlavn\u011b, zapome\u0148te na sendvi\u010dovou zp\u011btnou vazbu typu \u201ejste skv\u011bl\u00fd, ale tohle bylo hrozn\u00e9, ale jinak dobr\u00fd\u201c. Lidi nejsou pitom\u00ed, tohle prokouknou hned. Bu\u010fte up\u0159\u00edmn\u00ed, p\u0159\u00edm\u00ed a konstruktivn\u00ed.<\/p>\n\n\n\n

A co kari\u00e9rn\u00ed r\u016fst?<\/strong><\/b><\/a> Pokud zam\u011bstnanci nevid\u00ed \u0161anci na posun, a to a\u0165 nahoru nebo mo\u017enost se v\u00edce zdokonalovat ve sv\u00e9 roli, zvednou kotvy p\u0159i prvn\u00ed nab\u00eddce na LinkedInu<\/a>. Pracujte s talenty, nab\u00edzejte \u0161kolen\u00ed, mentoring a jasnou cestu, kam se m\u016f\u017eou posunout. A kdy\u017e bude pot\u0159eba povzbudit na firemn\u00ed porad\u011b, nebo vymazlit n\u00e1st\u011bnku na chodb\u011b, zkuste mrknout na p\u00e1r motiva\u010dn\u00edch cit\u00e1t\u016f<\/a>. N\u011bkdy sta\u010d\u00ed jen p\u00e1r spr\u00e1vn\u00fdch slov ve spr\u00e1vn\u00fd \u010das.<\/p>\n\n\n\n

Jak motivovat \u010dlov\u011bka v \u00fatlumu?<\/strong><\/b><\/h2>\n\n\n\n

Kdy\u017e vid\u00edte, \u017ee n\u011bkdo ztr\u00e1c\u00ed energii, vypad\u00e1 depresivn\u011b a vykazuje zn\u00e1mky za\u010d\u00ednaj\u00edc\u00edho vyho\u0159en\u00ed, je na \u010dase jednat. A ne, fakt nemus\u00edte sk\u00e1kat kolem n\u011bj jako roztlesk\u00e1va\u010dka z americk\u00e9ho sla\u010f\u00e1ku. Sp\u00ed\u0161 si v klidu sedn\u011bte a zjist\u011bte, co se d\u011bje \u2013 obzvl\u00e1\u0161\u0165 pokud jde o kl\u00ed\u010dov\u00e9ho \u010dlov\u011bka.<\/p>\n\n\n\n

\u2705 Pokud m\u00e1te mo\u017enost, zkuste nab\u00eddnout sabatikl<\/a> nebo volno nav\u00edc. N\u011bkdy je t\u0159eba \u00fapln\u011b vypnout, aby se motivace znovu nastartovala.<\/p>\n\n\n\n

\u2705 Jestli to jde, poskytn\u011bte psychologickou podporu \u2013 t\u0159eba p\u0159\u00edstup k terapeutovi nebo kou\u010di.<\/p>\n\n\n\n

\u2705 Zva\u017ete zm\u011bnu n\u00e1pln\u011b pr\u00e1ce. Mo\u017en\u00e1 je probl\u00e9m v tom, \u017ee zam\u011bstnanec d\u011bl\u00e1 n\u011bco, co ho u\u017e nebav\u00ed, a pot\u0159ebuje nov\u00fd impulz.<\/p>\n\n\n\n

Bu\u010fte vn\u00edmav\u00ed. N\u011bkdy sta\u010d\u00ed jen uk\u00e1zat, \u017ee v\u00e1m na \u010dlov\u011bku opravdu z\u00e1le\u017e\u00ed \u2013 a to je motivace, kter\u00e1 funguje.<\/p>\n\n\n\n

\"U\u0161et\u0159\u00edte<\/a><\/figure>\n\n\n\n

Motivace zam\u011bstnanc\u016f nen\u00ed jednor\u00e1zovka<\/strong><\/b><\/h2>\n\n\n\n

Motivace zam\u011bstnanc\u016f je b\u011bh na dlouhou tra\u0165. Jednor\u00e1zov\u00fd bonus nebo team-building z\u00e1zraky neud\u011bl\u00e1, pokud lid\u00e9 nec\u00edt\u00ed smysl sv\u00e9 pr\u00e1ce a nejsou spravedliv\u011b odm\u011b\u0148ov\u00e1ni. Pravideln\u00e9 hodnocen\u00ed, zp\u011btn\u00e1 vazba a jasn\u011b nastaven\u00e9 c\u00edle jsou z\u00e1kladem.<\/p>\n\n\n\n

Pokud hled\u00e1te dal\u0161\u00ed tipy na motivaci, mrkn\u011bte na \u010dl\u00e1nek o zam\u011bstnaneck\u00fdch benefitech<\/a> nebo se inspirujte motiva\u010dn\u00edmi cit\u00e1ty<\/a>. A hlavn\u011b \u2013 nezapom\u00ednejte na to nejd\u016fle\u017eit\u011bj\u0161\u00ed. Spokojen\u00fd zam\u011bstnanec = produktivn\u00ed zam\u011bstnanec. A to je win-win pro v\u0161echny. \ud83d\ude0e<\/p>\n","protected":false},"featured_media":40736,"template":"","meta":{"_acf_changed":false,"_acf":"","inline_featured_image":false,"footnotes":""},"class_list":["post-40735","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_categories-tipy-a-triky"],"acf":[],"yoast_head":"\nJak motivovat zam\u011bstnance a zv\u00fd\u0161it jejich v\u00fdkon | Sloneek<\/title>\n<meta name=\"description\" content=\"Motivace zam\u011bstnanc\u016f ???? je kl\u00ed\u010dem k v\u00fdkonu i loajalit\u011b. Jak zjistit, co udr\u017e\u00ed jejich nasazen\u00ed? 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