{"id":41146,"date":"2025-06-02T13:27:35","date_gmt":"2025-06-02T11:27:35","guid":{"rendered":"https:\/\/www.sloneek.com\/?post_type=blog&p=41146"},"modified":"2026-08-13T11:03:23","modified_gmt":"2026-08-13T09:03:23","slug":"budovani-znacky-8-propojeni-marketingu-hr","status":"publish","type":"blog","link":"https:\/\/www.sloneek.com\/cs\/blog\/budovani-znacky-8-propojeni-marketingu-hr\/","title":{"rendered":"Budov\u00e1n\u00ed zna\u010dky zam\u011bstnavatele #8: Propojen\u00ed marketingu a HR"},"content":{"rendered":"\n

Pro skute\u010dn\u00fd \u00fasp\u011bch na trhu pr\u00e1ce mus\u00ed marketingov\u00e9 a HR t\u00fdmy fungovat v t\u011bsn\u00e9 synergii. Nejde u\u017e jen o ob\u010dasn\u00e9 kampan\u011b nebo n\u00e1razovou spolupr\u00e1ci, ale o strategick\u00e9 propojen\u00ed t\u011bchto dvou sv\u011bt\u016f.<\/strong><\/p>\n\n\n\n

Modely spolupr\u00e1ce mezi HR a marketingem<\/b><\/h3>\n\n\n\n

Existuj\u00ed r\u016fzn\u00e9 modely, jak strukturovat spolupr\u00e1ci mezi t\u011bmito odd\u011blen\u00edmi. <\/span>Centralizovan\u00fd model<\/b> vytv\u00e1\u0159\u00ed dedikovan\u00fd t\u00fdm pro employer branding, kter\u00fd spojuje HR a marketingov\u00e9 dovednosti. <\/span>Maticov\u00fd mode<\/b>l<\/b> vyu\u017e\u00edv\u00e1 virtu\u00e1ln\u00ed t\u00fdm slo\u017een\u00fd z \u010dlen\u016f obou odd\u011blen\u00ed. <\/span>Distribuovan\u00fd model<\/b> spol\u00e9h\u00e1 na HR specialisty s marketingov\u00fdmi dovednostmi a market\u00e9ry se specializac\u00ed na HR t\u00e9mata.<\/span><\/p>\n\n\n\n

Bez ohledu na zvolen\u00fd model je kl\u00ed\u010dov\u00e1 podpora nejvy\u0161\u0161\u00edho veden\u00ed. Kdy\u017e management v\u011b\u0159\u00ed, \u017ee investice do zam\u011bstnaneck\u00e9 zku\u0161enosti a zna\u010dky zam\u011bstnavatele m\u00e1 p\u0159\u00edm\u00fd vliv na obchodn\u00ed v\u00fdsledky, otev\u00edr\u00e1 se prostor pro skute\u010dnou transformaci. Opak znamen\u00e1, \u017ee m\u016f\u017eete vz\u00edt zp\u00e1te\u010dku a v\u011bnovat se jin\u00fdm v\u011bcem. Nebo z firmy odej\u00edt. <\/span><\/strong><\/b><\/span><\/p>\n\n\n\n

\ud83d\udc40<\/span><\/p>\n\n\n\n

P\u0158\u00cdKLADY \u00daSP\u011a\u0160N\u00c9 INTEGRACE<\/a><\/strong>
\nV jedn\u00e9 za automobilek vytvo\u0159ili t\u00fdm \"Brand Ambassadors\", kde market\u00e9\u0159i \u0161kol\u00ed HR v pr\u00e1ci se zna\u010dkou a HR poskytuje autentick\u00e9 p\u0159\u00edb\u011bhy pro kampan\u011b. Tento p\u0159\u00edstup zaji\u0161\u0165uje, \u017ee extern\u00ed komunikace p\u0159esn\u011b odr\u00e1\u017e\u00ed realitu uvnit\u0159 firmy.<\/span> <\/span><\/p>\n\n\n\n

Salesforce implementoval \"Talent Brand\" t\u00fdm reportuj\u00edc\u00ed jak CMO, tak CHRO. Vyu\u017e\u00edvaj\u00ed integrovan\u00fd obsahov\u00fd kalend\u00e1\u0159 pro produktov\u00fd i employer branding<\/a>, sd\u00edlen\u00e9 metriky sleduj\u00edc\u00ed dopad aktivit na byznys a ambasadorsk\u00fd program nap\u0159\u00ed\u010d odd\u011blen\u00edmi.<\/span><\/p>\n\n\n\n

Budov\u00e1n\u00ed zna\u010dky zam\u011bstnavatele jako kontinu\u00e1ln\u00ed cesta<\/strong><\/h3>\n\n\n\n

Budov\u00e1n\u00ed zna\u010dky a reputace zam\u011bstnavatele nen\u00ed c\u00edl, ale cesta.<\/b> Je to kontinu\u00e1ln\u00ed proces, kter\u00fd vy\u017eaduje strategick\u00fd p\u0159\u00edstup, konzistenci, autenticitu a trp\u011blivost.<\/span><\/p>\n\n\n\n

Kl\u00ed\u010dov\u00fdmi faktory \u00fasp\u011bchu jsou autenticita a konzistence (soulad mezi deklarovan\u00fdm a skute\u010dn\u00fdm), strategick\u00fd p\u0159\u00edstup (jasn\u00e9 propojen\u00ed s byznysov\u00fdmi c\u00edli) a kolaborativn\u00ed kultura (spolupr\u00e1ce nap\u0159\u00ed\u010d odd\u011blen\u00edmi).<\/span><\/p>\n\n\n\n

Nejlep\u0161\u00ed \u010das za\u010d\u00edt byl v\u010dera, druh\u00fd nejlep\u0161\u00ed je dnes.<\/strong> Firmy, kter\u00e9 to pochop\u00ed a implementuj\u00ed tyto principy, z\u00edsk\u00e1vaj\u00ed v\u00fdznamnou konkuren\u010dn\u00ed v\u00fdhodu na trhu pr\u00e1ce. Budov\u00e1n\u00ed zna\u010dky zam\u011bstnavatele je strategick\u00e1 investice do budoucnosti va\u0161\u00ed organizace.<\/span><\/p>\n\n\n\n

Hodn\u011b \u00fasp\u011bch\u016f p\u0159i implementaci!<\/span><\/p>\n\n\n\n

Tento seri\u00e1l vznikl za laskav\u00e9 spolupr\u00e1ce s Asociac\u00ed strategick\u00e9 komunikace a vztah\u016f s ve\u0159ejnost\u00ed.<\/a><\/p>\n\n\n\n

\"U\u0161et\u0159\u00edte<\/a><\/figure>\n","protected":false},"featured_media":42362,"template":"","meta":{"_acf_changed":false,"_acf":"","inline_featured_image":false,"footnotes":""},"class_list":["post-41146","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_categories-tipy-a-triky"],"acf":[],"yoast_head":"\nHR blog pln\u00fd tip\u016f a trend\u016f | Lidsk\u00e9 zdroje s nadhledem \u2013 Sloneek<\/title>\n<meta name=\"description\" content=\"#1 HR News, Interviews, Tips & Free HR Templates Downloads on the Sloneek Blog. 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