{"id":22890,"date":"2023-07-06T16:12:17","date_gmt":"2023-07-06T14:12:17","guid":{"rendered":"https:\/\/www.sloneek.com\/blog\/milan-rataj-ceo-hr-enthusiast-customer-happiness-lead\/"},"modified":"2026-08-12T10:03:57","modified_gmt":"2026-08-12T08:03:57","slug":"milan-rataj","status":"publish","type":"blog","link":"https:\/\/www.sloneek.com\/pl\/blog\/milan-rataj\/","title":{"rendered":"Milan Rataj: Co-founder, HR Enthusiast, Customer Happiness Lead"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote blockquote--tip is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Milan is a co-founder of Sloneek and a seasoned HR consultant. At Sloneek, he\u2019s responsible for Customer Happiness and for all HR-related topics. He has two PhD titles, in Andragogy and Marketing. His startup aside, Milan teaches andragogy at several universities and raises awareness on competency-based employee development models. He\u2019s the vice president of the Czech Andragogy Society\u2019s Academic Club.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Milan, tell me how Sloneek started.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key person behind the brand is my colleague, <a href=\"https:\/\/www.sloneek.com\/pl\/blog\/vaclav-martin\/\">V\u00e1clav Martin<\/a>. He used to work as an external marketing consultant. As such, he had to file his leave <a href=\"https:\/\/www.sloneek.com\/lexicon\/holiday-request-form\/\">request forms<\/a> on paper. Annoyed, he said that mundane tasks like this should nowadays be fully automated and digitized. This is how we invented our first digital product: iDovolenka. It\u2019s a leave request app. At about the same time, we met Filip Luk\u00e1\u010d, a young and very talented developer. We got him debug a part of the app that kept causing problems. It took him just 2 months to rewrite code worth two years of our previous team\u2019s work. But when the app finally hit its technical limits, we decided to invest in its 2.0 version. We got a major investment from Vision Ventures and created Sloneek, a fully-fledged HR app.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1173\" height=\"880\" src=\"https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_1849.jpg\" alt=\"\" class=\"wp-image-22706\" srcset=\"https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_1849.jpg 1173w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_1849-300x225.jpg 300w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_1849-1024x768.jpg 1024w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_1849-768x576.jpg 768w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_1849-60x45.jpg 60w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_1849-49x37.jpg 49w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_1849-576x432.jpg 576w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_1849-922x692.jpg 922w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_1849-200x150.jpg 200w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_1849-20x15.jpg 20w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_1849-30x23.jpg 30w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_1849-45x34.jpg 45w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_1849-65x49.jpg 65w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_1849-68x51.jpg 68w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_1849-240x180.jpg 240w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_1849-270x203.jpg 270w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_1849-180x135.jpg 180w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_1849-220x165.jpg 220w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_1849-63x47.jpg 63w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_1849-56x42.jpg 56w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_1849-400x300.jpg 400w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_1849-810x608.jpg 810w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_1849-953x715.jpg 953w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_1849-690x518.jpg 690w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_1849-84x63.jpg 84w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_1849-1000x750.jpg 1000w\" sizes=\"auto, (max-width: 1173px) 100vw, 1173px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Now that you\u2019ve explained Sloneek, how did you start in HR? <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well, it\u2019s been a long journey since 2013, when I left the advertisement industry. For many years, I\u2019ve worked as a marketing consultant. From a marketing perspective, employees are the key resource. They are indispensable. Every <a href=\"https:\/\/www.sloneek.com\/pl\/blog\/what-is-culture-experience\/\">company should take proper care<\/a> of them. I\u2019ve always been acutely aware of the human element at work. When I had to decide what to choose as my major, I intuitively opted for andragogy, which is the science of teaching adults. This led me to HR and employee development. Meanwhile, my business activities have migrated towards HR, too. The tipping point was a huge contract for the organizational redevelopment of a tech agency with over 200 employees. I\u2019ve been assigned as project leader. This is how it all started.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Do you remember Sloneek\u2019s first customer? <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We got our first key account by endorsement. Networking and building great relations with marketing agencies have always been my strong suits. When looking for customers, I referred to my contacts. It was natural, and it worked.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1084\" height=\"704\" src=\"https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_6438-3-1.png\" alt=\"\" class=\"wp-image-22719\" srcset=\"https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_6438-3-1.png 1084w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_6438-3-1-300x195.png 300w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_6438-3-1-1024x665.png 1024w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_6438-3-1-768x499.png 768w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_6438-3-1-69x45.png 69w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_6438-3-1-57x37.png 57w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_6438-3-1-576x374.png 576w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_6438-3-1-1040x675.png 1040w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_6438-3-1-200x130.png 200w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_6438-3-1-20x13.png 20w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_6438-3-1-30x19.png 30w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_6438-3-1-45x29.png 45w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_6438-3-1-65x42.png 65w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_6438-3-1-68x44.png 68w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_6438-3-1-240x156.png 240w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_6438-3-1-270x175.png 270w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_6438-3-1-180x117.png 180w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_6438-3-1-254x165.png 254w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_6438-3-1-63x41.png 63w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_6438-3-1-61x40.png 61w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_6438-3-1-400x260.png 400w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_6438-3-1-810x526.png 810w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_6438-3-1-690x448.png 690w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_6438-3-1-84x55.png 84w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/IMG_6438-3-1-1000x649.png 1000w\" sizes=\"auto, (max-width: 1084px) 100vw, 1084px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What\u2019s the next step? How is your brand evolving?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s been quite a wild ride. Since the VC investment, we\u2019ve hired enough specialists to develop a fully-fledged HR system. For the first years, I was very cautious and conservative. Sometimes, I expected the worst. Our team is highly driven and always goes for the goal. It\u2019s been hard to harmonize our processes and learn to communicate with each other, but also to wind down when we need to. Now, with a new investment coming, we expect a major recruitment campaign for our company. We expect it to be a great challenge for us, with so many new people on board and new talent coming in. Blending them with the existing employees and including them in our corporate culture will be the key. It\u2019s a complex task and our highest priority.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As far as our product is concerned, we are confident and put a lot of trust into it. Based on our research, we\u2019re far more advanced than our international competitors. We just need to carry on and show what we can.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Where do you see Slonek in 5 years?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m pretty sure the core team won\u2019t change. I hope we\u2019ll grow at least fourfold, but not at the expense of our friendly atmosphere and family feeling. I believe our product is good enough to conquer the European markets.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1084\" height=\"704\" src=\"https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/fsfsfdsdfsd.png\" alt=\"\" class=\"wp-image-22710\" srcset=\"https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/fsfsfdsdfsd.png 1084w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/fsfsfdsdfsd-300x195.png 300w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/fsfsfdsdfsd-1024x665.png 1024w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/fsfsfdsdfsd-768x499.png 768w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/fsfsfdsdfsd-69x45.png 69w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/fsfsfdsdfsd-57x37.png 57w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/fsfsfdsdfsd-576x374.png 576w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/fsfsfdsdfsd-1040x675.png 1040w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/fsfsfdsdfsd-200x130.png 200w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/fsfsfdsdfsd-20x13.png 20w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/fsfsfdsdfsd-30x19.png 30w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/fsfsfdsdfsd-45x29.png 45w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/fsfsfdsdfsd-65x42.png 65w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/fsfsfdsdfsd-68x44.png 68w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/fsfsfdsdfsd-240x156.png 240w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/fsfsfdsdfsd-270x175.png 270w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/fsfsfdsdfsd-180x117.png 180w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/fsfsfdsdfsd-254x165.png 254w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/fsfsfdsdfsd-63x41.png 63w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/fsfsfdsdfsd-61x40.png 61w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/fsfsfdsdfsd-400x260.png 400w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/fsfsfdsdfsd-810x526.png 810w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/fsfsfdsdfsd-690x448.png 690w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/fsfsfdsdfsd-84x55.png 84w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/fsfsfdsdfsd-1000x649.png 1000w\" sizes=\"auto, (max-width: 1084px) 100vw, 1084px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sloneek started in 2017. What is your biggest success to date? <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sloneek\u2019s biggest success has been to build a great team. If I only knew how exactly we did it, I\u2019d publish a self-help book on building teams. But I don\u2019t, to be honest. My best guess is that our success has been built upon our organizational culture principles, with a hint of dumb luck. We keep being a small business with a friendly, informal attitude, open feedback, and transparent culture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>... and your biggest fail?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An overly hasty hiring process. It\u2019s happened a few times when we\u2019ve tried to cut corners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>You said that your team is the key to your success. What makes a great leader to you? Is leadership teachable or rather based on an innate disposition?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Everything is teachable if you want to be taught. Even if you don\u2019t have an innate talent for something, it may take longer to learn, but you\u2019ll finally learn it. A great leader should stand within the team, not above it. That\u2019s it. If they can\u2019t include themselves in the team, employee development will be hard. Money is a short-term motivation. A leader must have a good understanding of what motivates or discourages people long-term. The impact and meaning of their work are usually the strongest motivators for employees.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1600\" src=\"https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/1686569726384.jpg\" alt=\"\" class=\"wp-image-22723\" srcset=\"https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/1686569726384.jpg 1280w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/1686569726384-240x300.jpg 240w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/1686569726384-819x1024.jpg 819w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/1686569726384-768x960.jpg 768w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/1686569726384-1229x1536.jpg 1229w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/1686569726384-36x45.jpg 36w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/1686569726384-30x37.jpg 30w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/1686569726384-440x550.jpg 440w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/1686569726384-554x692.jpg 554w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/1686569726384-160x200.jpg 160w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/1686569726384-16x20.jpg 16w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/1686569726384-24x30.jpg 24w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/1686569726384-52x65.jpg 52w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/1686569726384-54x68.jpg 54w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/1686569726384-192x240.jpg 192w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/1686569726384-200x250.jpg 200w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/1686569726384-132x165.jpg 132w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/1686569726384-42x52.jpg 42w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/1686569726384-34x42.jpg 34w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/1686569726384-376x470.jpg 376w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/1686569726384-810x1013.jpg 810w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/1686569726384-900x1125.jpg 900w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/1686569726384-1200x1500.jpg 1200w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/1686569726384-572x715.jpg 572w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/1686569726384-648x810.jpg 648w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/1686569726384-67x84.jpg 67w, https:\/\/www.sloneek.com\/wp-content\/uploads\/2023\/07\/1686569726384-1000x1250.jpg 1000w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Finally, tell us something about you. What do you do in your free time?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I go to HR events to discuss our industry with other professionals. I enjoy spending time with my family, skiing, and hiking. I don\u2019t get to have much me-time. When I have it, I play golf, read books, or have a glass of nice white wine.<\/p>\n","protected":false},"featured_media":22697,"template":"","meta":{"_acf_changed":false,"_acf":"","inline_featured_image":false,"footnotes":""},"class_list":["post-22890","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_categories-team-sloneek-pl"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Milan Rataj: Co-founder, HR Enthusiast, Customer Happiness Lead- Sloneek\u00ae<\/title>\n<meta name=\"description\" content=\"Milan is a co-founder of Sloneek and a seasoned HR consultant. 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