{"id":22444,"date":"2023-03-16T11:50:25","date_gmt":"2023-03-16T10:50:25","guid":{"rendered":"https:\/\/www.sloneek.com\/pripadove-studie\/feedo-cilem-bylo-zefektivnit-hr-a-jit-s-dobou-rika-personalistka-z-feedo\/"},"modified":"2026-08-13T20:47:17","modified_gmt":"2026-08-13T18:47:17","slug":"feedo","status":"publish","type":"case_studies","link":"https:\/\/www.sloneek.com\/sk\/pripadove-studie\/feedo\/","title":{"rendered":"Feedo"},"content":{"rendered":"\n

Skupina Ags92, pod kterou e-shopy a prodejny Feedo<\/a> spadaj\u00ed, je jedn\u00edm z nejv\u011bt\u0161\u00edch distributor\u016f sv\u011btov\u00fdch zna\u010dek kojeneck\u00e9ho sortimentu na \u010desk\u00e9m, slovensk\u00e9m, polsk\u00e9m a ma\u010farsk\u00e9m trhu. Krom\u011b prodeje produkt\u016f p\u0159edn\u00edch sv\u011btov\u00fdch brand\u016f rozv\u00edj\u00ed i svou vlastn\u00ed zna\u010dku Petite&Mars. Ags92 provozuje s\u00ed\u0165 maloobchodn\u00edch prodejen a internetov\u00e9 obchody feedo.cz<\/span><\/a>, feedo.sk<\/span><\/a> a predeti.sk<\/span><\/a>, kter\u00e9 jsou nejv\u011bt\u0161\u00ed specializovan\u00e9 obchody v kategorii d\u011btsk\u00e9ho zbo\u017e\u00ed v \u010cesku a na Slovensku.<\/p>\n\n\n\n

Posl\u00e1n\u00ed zna\u010dky Feedo popisuje jej\u00ed HR specialistka Jana Do\u010dekalov\u00e1<\/strong> jako spolehlivou pomoc rodi\u010d\u016fm a jejich nejmen\u0161\u00edm ratolestem. \u201cJsme sou\u010d\u00e1st\u00ed jejich nejkr\u00e1sn\u011bj\u0161\u00edch chvil a pracujeme s t\u00edm nej\u010dist\u0161\u00edm sortimentem,\u201d <\/em>\u0159\u00edk\u00e1. Za nejv\u011bt\u0161\u00ed p\u0159idanou hodnotu Feeda na pracovn\u00edm trhu pova\u017euje mo\u017enost oslovit maminky vracej\u00edc\u00ed se z mate\u0159sk\u00e9 \u010di rodi\u010dovsk\u00e9 zp\u011bt do pr\u00e1ce.<\/p>\n\n\n\n

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\u201cJako zam\u011bstnavatel se dost\u00e1v\u00e1me nejv\u00edce do pov\u011bdom\u00ed pr\u00e1v\u011b rodi\u010d\u016fm a jejich bl\u00edzk\u00fdm, kte\u0159\u00ed u n\u00e1s nakupuj\u00ed. M\u016f\u017eeme tak b\u00fdt ide\u00e1ln\u00edm zam\u011bstnavatelem pro maminky vracej\u00edc\u00ed se zp\u011bt na pracovn\u00ed trh. Ob\u010das b\u00fdvaj\u00ed takov\u00e9 n\u00e1vraty t\u011b\u017ek\u00e9, ale mnohalet\u00e1 znalost zna\u010dky a na\u0161eho sortimentu m\u016f\u017ee b\u00fdt pro pozici n\u00e1kup\u010d\u00ed, prodejkyn\u011b nebo specialistky na soci\u00e1ln\u00ed s\u00edt\u011b mnohem leh\u010d\u00edm a p\u0159\u00edjemn\u011bj\u0161\u00edm n\u00e1vratem zp\u011bt do pr\u00e1ce.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Showroom a prodejna Feedo v pra\u017esk\u00fdch Nusl\u00edch<\/span><\/p>\n\n\n\n

V hlavn\u00ed roli \u010dlov\u011bk a komunikace<\/strong><\/h2>\n\n\n\n

Mezi jeden z nejd\u016fle\u017eit\u011bj\u0161\u00edch pil\u00ed\u0159\u016f HR strategie Feeda podle Jany Do\u010dekalov\u00e9 bezesporu pat\u0159\u00ed zejm\u00e9na to, \u017ee je nutn\u00e9 myslet na ka\u017ed\u00e9ho zam\u011bstnance, na jeho individu\u00e1ln\u00ed pot\u0159eby, p\u0159\u00e1n\u00ed nebo n\u00e1zory \u010di postoje.<\/p>\n\n\n\n

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\u201cJe d\u016fle\u017eit\u00e9 ke ka\u017ed\u00e9mu jednotlivci p\u0159istupovat lidsky a vyslechnout si jeho pot\u0159eby a p\u0159\u00edpadn\u00e9 p\u0159ipom\u00ednky. St\u011b\u017eejn\u00edm stavebn\u00edm kamenem je v\u017edy tak\u00e9 komunikace, jakmile funguje spr\u00e1vn\u011b, p\u0159edejde se spoust\u011b komunika\u010dn\u00edch \u0161um\u016f. V tomto duchu se sna\u017e\u00edme fungovat,\u201d \u0159\u00edk\u00e1 <\/span>Jana Do\u010dekalov\u00e1, HR specialistka ve Feedo. <\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n

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\u201cJe\u0161t\u011b p\u0159ed p\u00e1r lety p\u0159evl\u00e1dala ve velk\u00e9m po\u010dtu HR odd\u011blen\u00ed naprost\u00e1 pasivita. Personalist\u00e9 byli v\u011bt\u0161inou lid\u00e9<\/a>, kte\u0159\u00ed sami sebe vn\u00edmali sp\u00ed\u0161e jako takov\u00e9 \u00fa\u010detn\u00ed, jejich\u017e energie ve firm\u011b nen\u00ed pot\u0159eba a sta\u010d\u00ed, \u017ee za zav\u0159en\u00fdmi dve\u0159mi odv\u00e1d\u00ed svou pr\u00e1ci. A tak je potom vn\u00edmali i zam\u011bstnanci. To se na\u0161t\u011bst\u00ed m\u011bn\u00ed. Jestli chcete jako \u0161\u00e9f nebo \u0161\u00e9fka v\u011bd\u011bt, jak si va\u0161e firma bude v budoucnu st\u00e1t a zda zvl\u00e1d\u00e1 j\u00edt s dobou, b\u011b\u017ete se pod\u00edvat na person\u00e1ln\u00ed. Pokud tam najdete zapr\u00e1\u0161en\u00e9 \u0161anony a nep\u0159\u00edjemn\u00e9 \u010di neaktivn\u00ed zam\u011bstnance, kte\u0159\u00ed dokonce nemaj\u00ed r\u00e1di sv\u00e9 kolegy nebo lidi obecn\u011b, tak to p\u00e1nb\u016fh s v\u00e1mi,\u201d komentuje bez serv\u00edtek p\u0159\u00edstup n\u011bkter\u00fdch personalist\u016f HR strat\u00e9g a spoluzakladatel start-upu Sloneek Milan Rataj<\/a>. <\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n

P\u0159eh\u0159\u00e1t\u00fd trh a potenci\u00e1l ve vlastn\u00edm hn\u00edzd\u011b<\/strong><\/h2>\n\n\n\n

Co se t\u00fdk\u00e1 pracovn\u00edho trhu a jeho moment\u00e1ln\u00edch probl\u00e9m\u016f, vn\u00edm\u00e1 HR specialistka z Feedo velkou nejistotu a na n\u00ed navazuj\u00edc\u00ed men\u0161\u00ed ochotu lid\u00ed m\u011bnit zam\u011bstn\u00e1n\u00ed, co\u017e podle n\u00ed plat\u00ed i v p\u0159\u00edpadech, kdy lid\u00e9 nejsou v pr\u00e1ci spokojeni. \u201cNa trhu se tak nach\u00e1zej\u00ed sp\u00ed\u0161e m\u00e9n\u011b kvalifikovan\u00ed kandid\u00e1ti. Podobn\u011b jako asi v\u011bt\u0161ina personalist\u016f mohu potvrdit, \u017ee kvalitn\u00edch kandid\u00e1t\u016f nen\u00ed na trhu dostatek. A kdy\u017e u\u017e se n\u011bkdo objev\u00ed, sp\u00ed\u0161e se tak porozhl\u00ed\u017e\u00ed po v\u0161ech mo\u017enostech a nen\u00ed lehk\u00e9 ho z\u00edskat,\u201d<\/em> \u0159\u00edk\u00e1.
\nRovn\u011b\u017e popisuje, \u017ee z dlouhodob\u00fdch dat, statistik i v\u00fdzkum\u016f opakovan\u011b vych\u00e1z\u00ed, \u017ee propu\u0161t\u011bn\u00ed jednoho \u010dlov\u011bka a najmut\u00ed dal\u0161\u00edho je ekonomick\u00e1 hloupost. Nov\u00fd \u010dlov\u011bk si na sebe mnohdy \u201cvyd\u011bl\u00e1\u201d nap\u0159\u00edklad a\u017e po roce od n\u00e1stupu do firmy. \u201cPokud se zam\u011bstnanec osv\u011bd\u010dil, ale v dan\u00e9m odd\u011blen\u00ed si to nesedlo nebo u\u017e tam pro n\u011bj nen\u00ed tolik pr\u00e1ce, nelu\u010dte se s n\u00edm. Upravte mu agendu, rekvalifikujte ho nebo ho posa\u010fte na volnou \u017eidli ve vedlej\u0161\u00edm odd\u011blen\u00ed,<\/em>\u201d rad\u00ed koleg\u016fm z oboru Jana Do\u010dekalov\u00e1.<\/p>\n\n\n\n

\u201cV\u017edy se sna\u017e\u00edme vyu\u017e\u00edt lidsk\u00fd potenci\u00e1l, kter\u00fd tu m\u00e1me. V p\u0159\u00edpad\u011b, \u017ee pozice n\u011bkomu nesedne, se poka\u017ed\u00e9 sna\u017e\u00edme konkr\u00e9tn\u00edho \u010dlov\u011bka posunout sm\u011brem, kter\u00fd ho l\u00e1k\u00e1, tedy pokud ta mo\u017enost je a v dan\u00e9m odd\u011blen\u00ed m\u00e1me voln\u00e9 m\u00edsto.\u201d<\/span> <\/span><\/span><\/p>\n\n\n\n

Jana Do\u010dekalov\u00e1, HR specialistka ve Feedo<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

 T\u00fdm Feeda z pobo\u010dky v Hostivici<\/p>\n\n\n\n

T\u0159i v jednom a v\u00edce \u010dasu na d\u016fle\u017eit\u011bj\u0161\u00ed pr\u00e1ci<\/strong><\/h2>\n\n\n\n

Hlavn\u00edm impulsem k pou\u017e\u00edv\u00e1n\u00ed Sloneeka<\/span><\/a> bylo pro Feedo sjednotit, zp\u0159ehlednit a konsolidovat zad\u00e1v\u00e1n\u00ed absenc\u00ed na jedno m\u00edsto a v elektronick\u00e9 podob\u011b. P\u0159ed zaveden\u00edm Sloneeka firma pou\u017e\u00edvala pap\u00edrov\u00e9 dovolenky podepsan\u00e9 nad\u0159\u00edzen\u00fdm spole\u010dn\u011b se sd\u00edlen\u00fdm dokumentem na Google disku, kde zaznamen\u00e1vali dovolenou v\u0161ichni zam\u011bstnanci, a tak\u00e9 sou\u010dasn\u011b se sd\u00edlen\u00fdm Google kalend\u00e1\u0159em. Nejv\u011bt\u0161\u00edm probl\u00e9mem bylo koordinov\u00e1n\u00ed a korigov\u00e1n\u00ed dat ze t\u0159\u00ed zdroj\u016f a pokud se objevila jak\u00e1koliv chyba jako nap\u0159\u00edklad ztr\u00e1ta l\u00edste\u010dku nebo neulo\u017een\u00ed absence<\/a> do sd\u00edlen\u00e9ho dokumentu, zp\u016fsobilo to zam\u011bstnanc\u016fm i person\u00e1ln\u00edmu odd\u011blen\u00ed \u0159adu probl\u00e9m\u016f a nep\u0159\u00edjemnost\u00ed.<\/p>\n\n\n\n

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\u201c\u0160lo o zdlouhavou a komplikovanou pr\u00e1ci. Bylo to nep\u0159ehledn\u00e9 pro zam\u011bstnance a n\u00e1ro\u010dn\u00e9 pro HR. Do dokumentu se zam\u011bstnanci psali sami, ob\u010das n\u011bkdo zapomn\u011bl, nenahl\u00e1sil to p\u0159edem a l\u00edste\u010dek donesl a\u017e pot\u00e9, kdy\u017e se d\u011blaly mzdy. To u\u017e se n\u00e1m se Sloneekem na\u0161t\u011bst\u00ed st\u00e1t nem\u016f\u017ee. Z nep\u0159ehledn\u00fdch tabulek s mno\u017estv\u00edm chyb m\u00e1me nyn\u00ed rychl\u00fd a bezpe\u010dn\u00fd syst\u00e9m.<\/em> Jeho zaveden\u00ed v\u00fdznamn\u011b u\u0161et\u0159ilo \u010das v\u0161ech lid\u00ed ve firm\u011b, jak zam\u011bstnanc\u016f, tak HR odd\u011blen\u00ed,\u201d <\/em>zmi\u0148uje.<\/p>\n<\/blockquote>\n\n\n\n

\u201cJedno z na\u0161ich nejbolestiv\u011bj\u0161\u00edch m\u00edst je ur\u010dit\u011b omezen\u00e1 kapacita HR odd\u011blen\u00ed. V 1,5 \u010dlov\u011bku se toho bohu\u017eel opravdu ned\u00e1 zvl\u00e1dnout hodn\u011b, v\u0161e je o dobr\u00e9m time managementu. D\u00edky Sloneekovi, kter\u00fd n\u00e1m s agendou pom\u00e1h\u00e1, vznik\u00e1 prostor na dal\u0161\u00ed d\u016fle\u017eit\u00e9 aktivity, na kter\u00e9 b\u011b\u017en\u011b nen\u00ed \u010das.\u201d <\/span><\/p>\n\n\n\n

Jana Do\u010dekalov\u00e1, HR specialistka ve Feedo<\/p>\n\n\n\n

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\u201cPo zad\u00e1n\u00ed absence zam\u011bstnancem do Sloneeka doraz\u00ed nad\u0159\u00edzen\u00e9mu e-mail s mo\u017enost\u00ed absenci schv\u00e1lit \u010di zam\u00edtnout, jedn\u00e1-li se o absenci, kde je nutnost schv\u00e1lit nad\u0159\u00edzen\u00fdm. Ten m\u00e1 tedy hned p\u0159ehled a rychl\u00e9 upozorn\u011bn\u00ed v e-mailu. To sam\u00e9 se stane, kdy\u017e nad\u0159\u00edzen\u00fd provede schv\u00e1len\u00ed \u010di zam\u00edtnut\u00ed absence, e-mail o t\u00e9to zm\u011bn\u011b doraz\u00ed pod\u0159\u00edzen\u00e9mu obratem. Doch\u00e1z\u00ed tedy ke zjednodu\u0161en\u00ed a zefektivn\u011bn\u00ed pr\u00e1ce,\u201d<\/em> vysv\u011btluje.<\/p>\n<\/blockquote>\n\n\n\n

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\u201cChyb\u011bj\u00edc\u00ed kapacity HR odd\u011blen\u00ed neb\u00fdvaj\u00ed ve firm\u00e1ch \u017e\u00e1dnou v\u00fdjimkou. Na personalistech tak le\u017e\u00ed velk\u00fd tlak a mus\u00ed neust\u00e1le prioritizovat a hasit, co moment\u00e1ln\u011b ho\u0159\u00ed nejv\u00edce. Jsem r\u00e1d, \u017ee od t\u011bch, kte\u0159\u00ed n\u00e1\u0161 syst\u00e9m za\u010dali pou\u017e\u00edvat, sl\u00fdch\u00e1m, jak moc jim dovede u\u0161et\u0159it \u010dasu, nerv\u016f i finan\u010dn\u00edch prost\u0159edk\u016f,\u201d komentuje t\u00e9ma kapacit HR strat\u00e9g a spoluzakladatel start-upu Sloneek Milan Rataj. <\/span><\/p>\n<\/blockquote>\n\n\n\n

Implementace podle vzoru hladce<\/strong><\/h2>\n\n\n\n

HR specialistka zmi\u0148uje, \u017ee nejd\u016fle\u017eit\u011bj\u0161\u00ed bylo sezn\u00e1mit s nov\u00fdm syst\u00e9mem zam\u011bstnance a vysv\u011btlit jim d\u016fle\u017eitost i u\u017eite\u010dnost nov\u011b zaveden\u00e9ho \u0159e\u0161en\u00ed. Ur\u010ditou dobu firma fungovala v p\u0159echodn\u00e9 f\u00e1zi, kdy Sloneek b\u011b\u017eel sou\u010dasn\u011b se star\u00fdm \u0159e\u0161en\u00edm, ne\u017e na n\u011bj postupn\u011b p\u0159e\u0161li v\u0161ichni zam\u011bstnanci. Jeliko\u017e ne\u0161lo o \u017e\u00e1dn\u00e9 slo\u017eit\u00e9 funkcionality<\/a>, nebyl podle n\u00ed proces nastaven\u00ed a implementace nikterak zdlouhav\u00fd ani n\u00e1ro\u010dn\u00fd.<\/p>\n\n\n\n

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\u201cP\u016fvodn\u011b byl syst\u00e9m zaveden pro Feedo, po f\u00fazi se spole\u010dnost\u00ed ags92 se Sloneek roz\u0161\u00ed\u0159il i na \u010deskou a \u010d\u00e1st slovensk\u00e9 strany skupiny ags92. Zprvu byly syst\u00e9my rozd\u011blen\u00e9 na dv\u011b zem\u011b, ale od l\u00e9ta 2022 jsme \u00fasp\u011b\u0161n\u011b provedli migraci a nyn\u00ed u\u017e tak m\u00e1me v\u0161e pohromad\u011b,\u201d<\/em> \u0159\u00edk\u00e1.<\/p>\n<\/blockquote>\n\n\n\n


\nNastaven\u00ed je podle n\u00ed velmi flexibiln\u00ed, rovn\u011b\u017e pracovn\u00ed doba lze u ka\u017ed\u00e9ho zam\u011bstnance zad\u00e1vat individu\u00e1ln\u011b dle konkr\u00e9tn\u00edho typu \u00favazku. <\/span>\u201cTo sam\u00e9 plat\u00ed u absenc\u00ed, po propojen\u00ed CZ a SK jsme nar\u00e1\u017eeli na probl\u00e9m s jin\u00fdm druhem absenc\u00ed dle zem\u00ed. Sloneek je v tomto ohledu opravdu perfektn\u00ed n\u00e1stroj, proto\u017ee vytvo\u0159en\u00e9 absence m\u016f\u017eeme p\u0159i\u0159adit nejen vybran\u00fdm zam\u011bstnanc\u016fm, ale m\u00e1me dokonce mo\u017enost nastavit i s p\u0159\u00edslu\u0161nou jazykovou mutaci,\u201d<\/em> chv\u00e1l\u00ed all-in-one HR syst\u00e9m<\/a> Do\u010dekalov\u00e1. Kvalitu Sloneeka potvrzuje i odchodovost klient\u016f, kter\u00e1 v roce 2022 \u010dinila p\u0159esn\u011b 0 %.  <\/span><\/p>\n\n\n\n

\u201cJe to modern\u00ed HR syst\u00e9m, kter\u00fd jde kup\u0159edu, nez\u016fst\u00e1v\u00e1 na m\u00edst\u011b a st\u00e1le v n\u011bm nach\u00e1z\u00edm nov\u00e9 a nov\u00e9 aktualizace. B\u011bhem implementace, ale i kdykoliv potom jsme se mohli op\u0159\u00edt o specialisty ze Sloneeka. Ti byli a jsou p\u0159ipraveni poskytnout rychlou pomoc \u010di radu. Komunikace s nimi je p\u0159\u00e1telsk\u00e1 a z\u00e1rove\u0148 profesion\u00e1ln\u00ed. Sloneeka mohu jedin\u011b doporu\u010dit.\u201d <\/span><\/p>\n\n\n\n

Jana Do\u010dekalov\u00e1, HR specialistka ve Feedo<\/span><\/p>\n\n\n\n


\nHR specialistka firmy Feedo Jana Do\u010dekalov\u00e1
\n
\nSpokojen\u00fd zam\u011bstnanec, spokojen\u00fd personalista<\/strong>
\n<\/span><\/p>\n\n\n\n


\n<\/strong><\/span> Zam\u011bstnanci si podle Do\u010dekalov\u00e9 pochvaluj\u00ed, \u017ee kdy\u017e s n\u011bk\u00fdm pot\u0159ebuj\u00ed cokoliv \u0159e\u0161it, tak si mohou na p\u00e1r kliknut\u00ed ov\u011b\u0159it, zda n\u00e1hodou nem\u00e1 doty\u010dn\u00fd dovolenou \u010di jinou absenci a jak dlouho bude p\u0159\u00edpadn\u011b pry\u010d. Nap\u0159\u00ed\u010d skupinou se tak\u00e9 zv\u00fd\u0161ila transparentnost absenc\u00ed, co\u017e se ve firm\u011b velmi osv\u011bd\u010dilo.<\/p>\n\n\n\n

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\u201cPozitivn\u00ed odezvy m\u00e1me i na p\u0159ehled t\u00fdm\u016f, co\u017e je takov\u00e1 men\u0161\u00ed organiza\u010dn\u00ed struktura, kter\u00e1 se d\u00e1 ve Sloneekovi sestavit. Zam\u011bstnanec si tak m\u016f\u017ee lehce ov\u011b\u0159it, kdo do jak\u00e9ho t\u00fdmu pat\u0159\u00ed. N\u011bkolik zam\u011bstnanc\u016f rovn\u011b\u017e vyu\u017eilo i ned\u00e1vno vzniklou funkci Schr\u00e1nka d\u016fv\u011bry. V\u0161e je anonymn\u00ed a zam\u011bstnanci se tak neboj\u00ed napsat sv\u016fj n\u00e1zor. Vn\u00edm\u00e1m, \u017ee umo\u017enit jim d\u00e1t bezpe\u010dn\u00fd feedback je pr\u00e1v\u011b jedna z rol\u00ed HR,\u201d <\/em>\u0159\u00edk\u00e1 person\u00e1ln\u00ed specialistka z Feedo, kter\u00e9 pat\u0159\u00ed pod skupinu Ags92.<\/p>\n<\/blockquote>\n\n\n\n

\n

\u201cS n\u00e1padem za\u010d\u00edt pou\u017e\u00edvat konkr\u00e9tn\u011b Sloneeka p\u0159i\u0161el jednotlivec, ale sou\u010dasn\u011b za t\u00edm st\u00e1la celofiremn\u00ed vize posunout Feedo zase o n\u011bco d\u00e1l, zlep\u0161it procesy a zjednodu\u0161it pr\u00e1ci jak zam\u011bstnanc\u016fm, tak HR odd\u011blen\u00ed. Rozhoduj\u00edc\u00ed byla tak\u00e9 dobr\u00e1 cena,\u201d<\/em> dod\u00e1v\u00e1 na z\u00e1v\u011br Jana Do\u010dekalov\u00e1 s t\u00edm, \u017ee Feedo pou\u017e\u00edv\u00e1 Sloneeka od roku 2017, a lov\u00ed v pam\u011bti, \u017ee o jeho existenci se pravd\u011bpodobn\u011b dozv\u011bd\u011bli na konferenci nebo p\u0159i hled\u00e1n\u00ed vhodn\u00e9ho HR syst\u00e9mu, kter\u00fd by pomohl vy\u0159e\u0161it jejich probl\u00e9my.<\/p>\n<\/blockquote>\n\n\n\n

D\u011bkujeme na\u0161im klient\u016fm ze spole\u010dnosti Feedo za ochotu a otev\u0159enost p\u0159i sd\u00edlen\u00ed informac\u00ed, kter\u00e9 mohou b\u00fdt p\u0159\u00ednosem pro dal\u0161\u00ed HR odborn\u00edky a firmy.<\/p>\n\n\n\n

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